44 | NOVEMBER 2018
Business
Read online at www.proinstaller.co.uk
Colmore Tang helps
generate new business
for social enterprise
The Jericho Foundation, a
Birmingham-based social enter-
prise, has increased its capabil-
ities and expanded its range of
recycled wood products, after
delivering its first large scale order
for Colmore Tang Construction
(CTC).
The Wood Shack based in Ne-
chells, part of the Jericho Foun-
dation, received its largest ever
order in volume and price, when
the construction firm approached
them to build 82 rooftop planters
for Kettleworks - the deluxe Jew-
ellery Quarter development of 292
one- and two-bedroom apartments
it is delivering for Seven Capital.
The income generated by the
project has enabled The Wood
Shack to buy new machinery
for its workshop, including a
circular saw which was pur-
chased specially for the planters.
It has also helped improve the
enterprise’s operational process-
es, as well as creating interest
from other businesses wanting
similar builds and generating
new orders.
The Wood Shack assigned four
of its apprentices to the manu-
facture, which was overseen by
Production Supervisor Fraser
Lewis. It enabled the team to
learn new skills and expand their
understanding of bespoke carpen-
try, whilst still working to get the
order delivered on time.
www.jericho.org.uk
Solidor invest in a new online experience
Solidor continue to build on
what is widely accepted as the
strongest consumer brand in the
composite door sector, with a
newly developed website that
capitalises on the very latest
digital technologies and thought
processes.
The website homepage has
been completely transformed
from a flat scrolling page to one
that uses parallax scrolling, a
new technology that takes a 2D
image and adds an element of
depth, thereby helping to create a
new virtual experience. Solidor’s
renowned consumer imagery is
utilised to the full, while there
is also an area where a typical
Solidor door is exploded offering
several hotspots which highlight
key product features.
On the newly developed home-
page are also options to change
doors on a static image, along
with details of the newly expand-
ed colour range. Scrolling further
down the page are interactive and
selection driven sections for glass
types and hardware, while securi-
ty is highlighted with a section on
the 3 Star Ultion cylinder.
Firmly positioned at the mid-
dle, bottom of the page as you
scroll is a direct link to the Door
Designer, so that consumers
can quickly build their perfect
Solidor.
www.solidor.co.uk
MRA SHORTLISTED
FOR 4 CONSTRUCTION
MARKETING AWARDS
Full-service agency MRA Marketing
has been shortlisted for four awards in this
year’s prestigious Construction Marketing
Awards (CMA). Having won a record total
of 18 times at previous CMAs, including the
coveted Agency of the Year in 2017, and
been finalists over 30 times, the agency has
hopes for more.
MRA Marketing helps companies grow
in construction, building materials and
home improvements using a combination of
strategic marketing, research, creative and
digital. This year MRA is nominated across
three categories - Strategic Planning &
Management; Best Branding & Positioning;
and Best Mid-Range Budget (£25K-£50K)
Campaign – for results achieved with VBH
(GB), Imperial Bricks and Fibo UK.
Managing Director Lucia Di Stazio says:
“We’re delighted to make the shortlist again.
Our PR, marketing, and research and insight
teams work extremely hard to go the extra
mile for our customers to achieve the best
results for their business. It’s our 14th year
as finalists and each year the benchmark is
that bit higher.”
www.cmawards.co.uk/shortlist-
announced-for-the-construction-
marketing-awards-2018
Modplan and VBH: a success story
Established window,
door and conservatory
fabricator Modplan is a one-
stop shop for its customers.
Continuing investment in its
product range, manufactur-
ing, processes and people
keeps the company ahead
of the curve in trade fabri-
cation. Leading hardware
distributor and manufactur-
er VBH works closely with
Modplan to help deliver the
best products. Both compa-
nies are currently working
towards a ‘single sourcing’
arrangement; around 65%
of the hardware Modplan
uses is from VBH’s own
greenteQ range, with plans
to increase this further.
greenteQ complements
Modplan’s quality range.
Sales and Marketing Director
Justin Williams comments:
“The standard 10-year guar-
antee on greenteQ products,
suited colour options, good
functionality and competi-
tive prices are all factors our
customers rely on.”
Regular, reliable de-
liveries from VBH mean
Modplan can hold less
warehouse space and
have regular stock replen-
ishment. Modplan uses
greenteQ door cylinders,
door, window and patio
furniture, flag hinges, and
locking espagnolettes. The
most popular colours are
white, closely followed by
the increasingly popular
polished chrome, then
black, gold, satin chrome
and smokey chrome.
www.vbhgb.com
www.modplan.co.uk