As responsible manufacturers , Freefoam Building Products are committed to building support and opportunities throughout the supply chain . The Freefoam Registered Installer programme is one of the most important parts of this strategy - offering home improvement companies a package of support from marketing materials , industry leading guarantees and free pre-qualified leads .

Sustain your business

Roofline . For many years it was viewed as the next logical home improvement after replacement windows , but has now transitioned itself from an often ‘ distress ’ purchase to a more natural enhancement of the kerbside appeal of a property . Discerning homeowners have recognised you must view a house as a whole , and some have used colour to improve or differentiate the appearance of their home . Installers have had to work hard to educate the consumer about the issues : what

causes creaks and what causes leaks , why fascia is an important component and a why a long-term guarantee is a must .

Roofline , glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price . Wasting valuable time looking for lukewarm leads isn ’ t an option . You need volume and quality of leads to stay ahead and that ’ s where responsible manufactures can really make a difference .

Freefoam has developed a pull-through strategy to bring in business on a day to day basis with pre-qualified leads for its customers ’ customers - installers . Its website myrooflinematters . co . uk generates pre-qualified leads throughout the UK . With subtle branding , and unbiased , easy-to-understand articles , it tells homeowners what to look out for , the problems that can occur with products and installations and how to avoid them . The consumers it attracts are looking for information , not the cheapest price .

In effect , these homeowners are self-selecting , so they ’ re already warm when it guides them softly ( but surely ) to get a quote from their local Freefoam Registered Installers .

What sets it even further apart from conventional quote websites is that it does not charge for leads . It only offers leads to companies who respond quickly , with good conversion rates . The company also follows up each and every lead with the installer and the homeowner to ensure everyone is happy . It ’ s a unique package and the feedback so far has been very positive .

Freefoam helps your business grow

All home improvement and roofing companies are looking for ways to expand their business . Products to upsell to existing customers , opportunities to revisit previous customers and options to develop new markets . For roofing and building companies , PVCu cladding could be that opportunity .

There has been a huge interest in external cladding products in recent years , partly driven by aspirational TV shows like Grand Designs . Timber is still popular , but homeowners are now looking for more low maintenance options – many busy families have little time or skill for the ongoing re-painting and repair that timber requires .

PVCu external cladding is one of the fastest growing home improvement products . Its versatility means it can be used on a huge variety of projects from a feature wall on an existing building to an exterior finish for a new extension or an attractive finish to a loft conversion . Cladding is one of the quickest and simplest ways of totally transforming the look of any home .

Freefoam Building Products wants Freefoam Registered Installers to benefit from this market growth and has developed an attractive , consumer-focussed site mycladding . com to showcase the Freefoam cladding range . With handy online tools to visualise colour options , order samples and a gallery to inspire , the site gives homeowners ideas and support throughout the decision-making process before they go ahead and request a quote from a Registered Installer .

To find out more about becoming a Freefoam Registered Installer go to www . myfreefoam . com or email ukmarketing @ freefoam . com