“ The majority of our leads still come from recommendations . That ’ s not to say that we don ’ t engage with other promotional activity like using social media – in fact , we are always overwhelmed by the positive responses we have to the finished installations we share on social media . We have more than 1,000 followers on our Facebook page now and an impressive 45 5 * reviews – plus more than 230 reviews on checkatrade . com . We think it ’ s proof that the quality of our work speaks for itself .”

The team at Swadlincote Window Company has shared a number of impressive installations online over the last few months , partnering with its supplier Synseal Group to boost awareness of new products including the Warm- Core folding sliding door , Stratus lantern roof and the high-end Masterdor Craftsman timber door . Their impressive Modena orangery combined with WarmCore bi-folds and integrated blinds won the systems company ’ s first monthly installation competition in July , with the fabricator generously donating their winning prize to the happy homeowner .

“ We consider ourselves a one-stop shop with a very comprehensive range of products so we can always offer our customers exactly what they are looking for ,” Paul Rodgers continued .

“ It ’ s been great for us to work with Synseal over the past 12 months to add a number of their premium products to our range , and they have proven to be very popular for both commercial and domestic projects . Earlier this year we installed four large aluminium Stratus lanterns in a dining room extension at the Drayton Manor Hotel , and have recently finished installing SynerJy PVCu windows and doors into a number of schools in the Birmingham area . These projects were managed by Michael McGuinness , one of our

managing directors . We ’ ve also had some great WarmCore projects for local homeowners in Leicestershire and Derbyshire who are very happy with their new bi-fold doors .”

To advertise its most recent brand addition of Masterdor Benchmark and Craftsman doors , Swadlincote Window Company launched its first social media competition to win a new door up to the value of £ 1,000 . The campaign reached more than 35,000 people on social media and garnered more than 500 likes and 680 comments .

“ We were really pleased with the results of the competition ,” IT and social media expert Tom Taylor explained . “ The customer has just had the door installed and they are over the moon with the finished product .

“ They chose a Masterdor Benchmark GRP door and had researched the door in advance knowing everything they wanted – the style , the duck egg blue colour and the hardware options . It ’ s a good example of how valuable it is to offer an extensive range to our customers as we can meet their exact specifications with invaluable support from the brochure resources and product samples in our showroom . The Modena conservatory which won Synseal ’ s installation competition was chosen after

the customer browsed through our orangery brochure and found exactly what they were looking for .” The self-sufficient fabricator / installer manufactures most of its aluminium and PVCu products in-house and even fabricates its own sealed glass units , giving it a competitive advantage in reduced installation costs that can be passed on to the customer .

With a beautiful showroom just down the road from the factory , the business has got the perfect set-up to respond quickly to customer enquiries , guide them through a wide choice of styles and colours , and help them find the right products for their projects - turning valuable leads from recommendations into more valuable sales .

This version of Spectus Vertical Slider was introduced at the FIT Show and Spectus brand manager Carmen Velilla says the reaction was extremely positive . Feedback from both existing and prospective customers was exceptional and everyone

appreciated the quality and attention to detail .

The fully mechanically jointed version of the Spectus Vertical Slider has all the features that have proved so enduringly popular on the standard version . The mechanical joints are complemented with two sash widths that

give equal vertical sightlines , plus run through horns and a deep bottom rail . Dedicated ancillaries and end caps make it easy to personalise a window , as does the ability to use off-the-shelf or highend hardware . Despite the authentic looks , the window has everything

homeowners would expect from a modern window and more . Reliable spiral balance mechanisms mean the window is easy to open and close , while the tilt inwards facility on both sashes makes them easy to clean .

www . spectus . co . uk