36
NOVEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Developing and
Strengthening
Trade Network
Patiomaster, one of the UK’s best-known names in sliding patio
doors, has named Priya Bains as its new Brand Manager.
Priya joins at the time
when PatioMaster, part
of the Epwin Group, is
looking to develop and
strengthen its fabricator
network across Britain
and Ireland, including
its lead generation
resource and trade and
consumer marketing
support, as well as
Construction Marketing
Awards Finalists Announced
Reynaers has been announced as finalists
for an incredible six categories in the
Construction Marketing Awards 2015 following
a series of successful campaigns, events and
research conducted over the past year.
The awards, now in
its 15th year, showcase the construction
industry’s creativity,
innovation and effectiveness in marketing. Expert judges
recognise and reward
excellence in the built
environment across 22
categories.
Aluminium systems company Reynaers is finalist in
the Best Digital Campaign;
Best Use of Events and
Live Marketing; Best Use of
Direct Marketing; Best Use
of Advertising; Research and
Insight and Marketing Team
of the Year.
Reynaers has also been
shortlisted for the Research
and Insight category for its
comprehensive research and
segmentation project comprising nearly 300 phone
interviews with architects,
fabricators, retailers, installers, consultants, contractors,
builders, and developers.
The research gave an indepth insight into the decision-making process of key
partners within the industry
– with the results providing a sound base for future
strategic planning.
Head of Marketing Hugh
Moss said: “As you can
imagine we’re delighted to
be finalists in six categories
for the CMA 2015 awards,
which are so well respected
by the industry.
“I’m particularly proud
that our hard-working team
has been selected as finalists in the Best Marketing
Team category. It’s wonderful that our successful
campaigns have also gained
deserved recognition and
we’re very much looking
forward to the awards on
9th December.”
www.reynaers.co.uk
seeking new ways to
help dealers build sales.
She said of her appointment: “I am very excited
about taking on the challenge of helping to develop
the network of PatioMaster
dealers. My main priority
will be to build a close communication loop and stable
support system for them
and I am looking forward
very much to working with
them all.”
Epwin Group Marketing
Manager Gerald Allen said:
“Despite the inroads made
by bi-folds, the patio market
is still alive and kicking. PatioMaster is the brand that is
leading that market and the
dealer network is what is
driving it forwards. The role
of Brand Manager in supporting and powering that
drive is a very important
one and we know Priya is
just the right person to fulfil
that role. She is bright and
enthusiastic and very keen
to start meeting dealers and
discussing their needs and
priorities.”
Investigation
into CSCS
Card Scheme
On the 21st October, BBC
Newsnight’s investigation into the
Construction Skills Certification
Scheme (CSCS) card brings the
health and safety of UK construction workers into focus.
Commenting on the investigation, Alan
Murray, BSIF CEO said: “We have a very
good record on safety and health in the
UK. The UK safety and health processes
are respected and replicated by many
countries around the globe. Our standards should never be allowed to drop
and CITB’s efforts to tackle the fraudsters
are commendable as the reputation of
the CSCS card must not be weakened.
We wholeheartedly support the CITB’s
efforts.”
The Construction Industry Training
Board (CITB) flagship scheme for certifying construction workers was under
the spotlight after some test centres were
caught assisting candidates to pass tests
including the Health Safety and the Environment exam. The joint BBC London/
Newsnight investigation into the scheme
revealed cheating, allowing untrained
workers onto potentially dangerous sites.
The CITB confirmed it is aware of the
problem card fraud poses, which is why
Alan Murray, BSIF CEO
it has taken a series of measures to tackle
this head on. The board has doubled its
spend on fraud investigations, which led
to five centres being shut down - with
eight other centres under investigation.
CSCS takes fraudulent activity extremely
seriously and the BSIF fully support their
efforts.