16
NOVEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
THE RIGHT TOOLS FOR THE JOB
Graham Godfrey, Brand Manager at C.K tools, looks at efficiency issues faced by tradesmen and
the importance of using quality tools and equipment that directly respond to these issues.
The construction industry is experiencing a strong period of growth,
which can be attributed, in part to an
increase in demand for new projects
in the residential sector and the
government’s promise to invest more
in affordable housing, according to
Inside Housing. The industry’s expansion means that tradespeople are under increasing pressure to complete
a job in good time.
The need for quality tools cannot be underestimated, and the standard of equipment
used plays a vital role in the quick and
efficient completion of a project. Substandard, outdated tools impact negatively upon
productivity, and can result in a shoddy
finish on a job.
Tradespeople are sometimes tempted to
buy poor quality tools for their apparent
cost saving benefits, but this in many ways
is a false economy, as although they may
be cheap, they do not represent value for
money. A tradesperson who uses cheaper
tools, manufactured from poor quality materials, will inevitably have to replace them
more frequently. This leads to delays while
the tool is being replaced and bad quality
workmanship. What is required is value for
money - if you are investing in equipment
that will be used on a daily basis, it should
perform its function reliably, and also last
a lot longer than the length of the job in
hand.
C.K tools is constantly monitoring and
assessing the needs of the industry in order
to develop new tools for professional use.
‘to create superior tools that are fit for purpose
and stand the test of time, is fundamental to not
only supporting tradesmen in their careers but to
helping the construction industry continue to grow’
The company works closely with a dedicated group of professional tradespeople to
understand better how they work and what
they need from a tool. Recognising that tools
are a tradesperson’s bread and butter, C.K
tools uses feedback from its regular research
group sessions with tradesmen to develop
high quality products that make the user’s
life easier, whether that be by improving
productivity or by understanding how tools
are used in real life and developing products
fit for purpose. In addressing both timesaving and proficiency, C.K tools has launched
a new Sabretooth Saw, designed to address
efficiency issues. Set to be a roaring success,
the reasonably priced C.K Sabretooth Trade
Saw offers an impressive combination of
speed, durability and comfort.
Featuring razor sharp, triple ground ‘turbo
cut’ teeth, the Sabretooth Trade Saw offers
superior cutting performance compared with
double ground teeth found on some market
leading competitors. In fact, independent
testing carried out by the Cutlery and Allied
Trades Research Association (CATRA) found
that the Sabretooth Trade Saw outperforms
other UK market leading brands, providing
up to 22% faster cutting performance.
In addition to superior cutting performance, the Sabretooth Trade Saw also offers
an extended working life thanks to its
premium quality, SK5 alloy steel blade, and
induction hardened ‘stay sharp’ hardpoint
teeth, providing strength and longevity.
Good quality tools are imperative for all
professional tradesmen to help service
demand quickly and efficiently and move
on to the next job. With construction being
one of the largest sectors in the UK contributing over £90 billion to the economy,
according to www.cornerstoneprojects.
co.uk, continuous tool innovation, to create
superior tools that are fit for purpose and
stand the test of time, is fundamental to not
only supporting tradesmen in their careers
but to helping the construction industry
continue to grow.
For further information please visit
www.carlkammerling.com
AN OBVIOUS CHOICE
With a client list that includes the likes of Hueck,
Winkhaus, Dekko Window
Systems and the CPA; marketing agency Purplex has
proven track record of helping companies in the glass
and glazing industry grow.
But Purplex is also starting
to spread its wings outside
the industry, and is working
with clients in sectors such
as telecoms , professional
services and food and drink.
One example is Clifton Food
Range®, a specialist manufacturer
of sous vide cooking equipment.
Purplex recently launched an
e-commerce website to promote
the new Clifton at Home® bath,
and generated the first online sale
with hours of the content marketing and Pay Per Click (PPC)
strategy going live.
The new website (www.cliftonathome.co.uk) is ‘fully responsive,’
so rescales and re-sizes depending
whether you’re viewing on a desktop, tablet or mobile; and allows
customers to purchase a bath
online quickly and easily.
Clifton Food Range® managing
director, Melvin Dickson, comments: “We needed to enter a new
market sector, and with a proven
track record of helping companies
grow, Purplex were the obvious
choice. I’m delighted with the
new website – it’s easy to use
and showcases all the features
and benefits of the new Clifton
at Home® bath - and it’s great to
see we’re already starting to see a
return on our investment.”
Sam Cross, account director of
Purplex, commented: “Clifton
Food Range® water baths are
regularly featured on programmes
such as MasterChef and Great British Menu, so it’s exciting for us to
be working with such a well-recognised brand.”
View the new Clifton website
www.cliftonathome.co.uk
Contact Purplex on
01934 808132 or visit
www.purplexmarketing.com