Pro Installer November 2014 - Issue 20 | Page 13

13 PRO INSTALLER NOVEMBER 2014 PRO NEWS @proinstaller1 ALL CLEAR FOR GROWTH IN THE DOMESTIC GLAZING MARKET A buoyant housing market and a growing economy will sustain growth in the market to 2018 Growing consumer confidence, a burgeoning housing market and a low interest rate environment helped boost the domestic glazing market in Great Britain in 2013. And growth looks set to continue through to 2018. “We’re entering the longest period of prolonged growth for this market since the nineties” says Robert Palmer, director of Palmer Market Research. After continuing to decline in the first quarter of 2013, the market dramatically switched to growth in the second quarter, ending up for the year nearly 5% higher at £3.78 billion. By sector, the market in new build housing shot up 17% and in home improvements by a more modest 4%. Only social housing refurbishment failed to see an increase, down just over 2%. Government initiatives, in particular the Help to Buy scheme, have had an important effect on new build and will continue to do so through to 2018 and even beyond. Rising interest rates will be something of a dampener but even so by 2018 the market is forecast to be 50% bigger than it was in 2013. The strengthening housing market itself is also helping home improvements as Pick up the PRO Installer, FREE, from one of over 600 trade counters. homeowners feel that these are now worth making again. The higher number of housing transactions boosted the replacement market which saw growth for the first time in ten years. Overall the home improvement market will grow by nearly a fifth between 2013 and 2018. More negatively, funding issues after the winding down of the Decent Homes Programme will mean little or no growth in social housing refurbishment over the period to 2018. But 2013 saw other important trends. Aluminium started to make a comeback with its share growing from 5% to 8%. Disappointingly, bi-folding doors failed to maintain the growth it saw in pre