22
NOVEMBER 2013 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Scottish show success
At a time when many companies continue to tread cautiously, Aberdeenbased International Doors and Windows has marked a strong trading
period by exhibiting for the very first time at the Scottish Home Show.
The company teamed
up with its composite
door supplier Hurst
Plastics to deliver a
smash-hit success at
the show.
“Aberdeen’s economy
is booming!” says Scott
Paterson, Director at
International Doors and
Windows. “As the oil
capital of Europe, there
is plenty of growth in the
building sector here and
our business has been able
to capitalise on this huge
potential. This was the first
time we have exhibited
G-Awards
- It’s Not
about the
Numbers
Lister Trade Frames of
Stoke on Trent is well
known for its presence
each year as a finalist and winner of the
National G-Awards for
the Glass and Glazing Industry. In fact,
this October sees it
having been a Finalist
18 times in the last 9
consecutive years, and
winner of 7 awards.
However, Mark Warren,
Listers Managing Director,
says that its success goes
much deeper than just going
after awards for the sake of
them. Mark says that “awards
come as a bonus to our
always driving the business
forward.” So what have they
being doing this year to
receive a total of 5 nominations in the G-13 Awards?
Listers nominated
Finalists for:
Fabricator of the Year,
Commercial Project of the
Year, Environmental Initiative, Training & Development Initiative, and Customer Care Initiative.
“We were stunned to receive so many nominations
this year and very proud to
be recognised again,” said
Mark. “Our staff have all
been working exceptionally hard over the last year
and we have made some
great improvements in our
business.”
It was the range of unusual and customer focused
activities that made Listers
stand out to the judges this
year.
Listers Director Team at the G-12 Awards
at the show, which is the
largest of its kind in the
North East of Scotland.
Judging from the number
of visitors to the stand
and the amount of leads
we are following up, we
will definitely be booking
space again!”
Crowds were attracted
to the wealth of products on the stand, which
included the composite
door from trade partner
Hurst Plastics. Hurst even
developed a bespoke dual
colour composite door for
the show, which featured
Golden Oak to one side
and a novel Walnut finish
on the other.
Tel: 01482 790790,
email: [email protected], Website:
www.hurst-plastics.co.uk
Marketing campaign connects with
installers and homeowners
Roof Assured
by Sarnafil
has launched
a new suite
of re-branded
marketing
literature and
a DVD for
installers and
consumers.
This follows the company’s re-brand earlier
in the year and is an
integral part of its long
term growth plan to
increase market share
in the UK domestic roof
market. Part of this
ongoing strategy is to
‘up’ brand awareness
with homeowners via
advertising and the
Roof Assured installer
network.
The new materials include an 8 page full colour
consumer brochure: “Premium Flat Roofing Solutions for Your Home” and,
for the installer, the 4 page
“Premium Flat Roofing
Solutions for Your Customers”, a re-edited DVD, pop
up banners, drop cards
and a revised consumer
website and installer micro
site.
Rod Benson, National
Sales Manager, Roof Assured
explained: “The decision
to re-brand was to give
Roof Assured a new image
aligned to communicating a
market leading product to
an increasingly sophisticated consumer audience. We
had two challenges to overcome; confusion between
our Sarnafil, Sika and Roof
Assured brands and no clear
differentiation between
our B2C and B2B marketing. Now we have clearer,
targeted messages presented
in a more compelling and
professional way.
If you are interested
in becoming a Roof
Assured by Sarnafil
installer, please visit www.
roofassured.co.uk for
more information.