All Doors
32 | MAY 2017
All Doors
WINE AND ROSES FOR WEST YORKSHIRE FIRM
Whiterose Windows Limited is based in West Yorkshire and operates from a large old mill complex in Queensbury and a factory unit in Brighouse . It supplies mainly to the trade and fabricates a complete range of bespoke products including bi-folding doors , sliding patios , residential and commercial doors , using Smarts Architectural Aluminium or energy rated , quality Liniar PVCu Profile .
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The company expanded its range to include aluminium around five years ago and went through the same process as it did when originally choosing the Liniar PVCu system to manufacture . It took time to research the system and after consulting with its customers found that the Smarts system came out on top for being an industry recognised , quality , affordable system .
Recent projects have included a perfumery in Northampton , a vintner ’ s and a large education centre in Luton , which was supplied and installed for a company in Leighton Buzzard called Accent Office Interiors , who are a large well established workspace design and build organization .
A new addition to Whiterose ’ s manufacturing range is Liniar ’ s new creation , Alumina which will become available over the next few months . Alumina is a true aluminium bi-folding door system , beautifully sculptured and foiled to match perfectly with the full Liniar product suite . Alumina can achieve u-values as low as 1.2W // m ² K and with its sleek lines and greater efficiency it offers the best of both worlds .
This year , after increasing the factory space in Queensbury , the company is aiming to vastly improve its current lead times on its full aluminium range , whilst
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remaining competitive with its transparent pricing . Tony Smith owner and director of Whiterose Windows commented : “ Our lead time for PVCu especially Modlok bi-folding doors has always been very quick within the market place , so hopefully , by increasing our facilities and employing more staff , we will significantly improve our current lead time of three to four weeks on standard coloured aluminium doors in 2017 .”
He added : “ As a business , we operate to economies of scale rather than relying on big margins . This allows us to offer our products at very competitive prices . For example , we have fixed prices for our bi-fold sets , regardless of configuration .”
Whiterose Windows originally began by selling to local tradesmen and has maintained its personal and direct approach to customer service . Should any issue arise , it tries its best to make sure it is resolved quickly and efficiently . As the company has grown , the team has made a real effort to maintain this local trade supplier approach , just on a much bigger scale and with the recent addition of extra administration staff , hopefully this will lead to even greater efficiency in the future .
The company offers its own nationwide delivery service , ensuring that its goods arrive in perfect condition , travelling as far down the country as Devon and as far up as Scotland .
With the revamp of the company website due imminently , the website ’ s more contemporary feel should highlight the modern products Whiterose manufactures . A gallery of installation pictures will be available , so that customers can get a good idea of what the products on offer look like in situ .
Call 01484 717669 . www . bifoldaluminiumdoors . co . uk
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