MAY 2017 | 11
News
Read online at www.proinstaller.co.uk
Catalogue celebrates 30th anniversary
With Window Ware turning
The Window Ware marketing team from left to right: Sarah Binns,
head of internal sales & marketing; Phil Freeman, production
manager – print & web; Vicky Gibson, content marketing
executive and Amanda Holloway, digital marketing specialist.
30 this year, the company was
determined to turn out a catalogue
worthy of its milestone birthday
and set a benchmark for its next
chapter in business.
Before it even embarked on the
design process, it wanted to make
sure this catalogue was closely
aligned with the needs of its read-
ers, so it started by asking custom-
ers what they wanted. The feed-
back revealed that one size does
not fit all. Fabricators wanted a
catalogue that was durable enough
to withstand frequent handling
and big enough so as not to get
lost on a workbench. Installers, on
the other hand, preferred a smaller
format, capable of fitting into a
cluttered glove compartment or on
a van dashboard. Consequently,
the newest catalogue is available in
both full-size A4 and handy B5.
Time-pressed customers also
wanted to be able to look up
products as quickly as possible
and have key information at their
fingertips to help them make
informed purchase decisions.
OUT
NOW!
To request your copy call 01234 242724
or visit www.windowware.co.uk/brochure-request
Colour-coded pages and detailed
contents lists should help with
that - fast forwarding readers to
the right location. Use of clear
icons, images and symbols also
supports fact-finding at a glance,
whether customers want to know
about product accreditations and
certifications, finishes, guarantees,
delivery options or payment meth-
ods. Window Ware also worked
accessible
‘ and
concise ’
hard to present information in
an accessible and concise way
so readers can easily grasp key
facts. Manufacturers logos are on
display alongside each product to
ensure brand-conscious customers
can find the names they know
and love including Yale, Trojan,
MACO, Xpert, Stormguard, Hoppe,
Greenwood, R W Simon and more.
In fact, the brochure contains over
6,500 fenestration products.
For anyone who has ever used
the edge of a book as a makeshift
ruler, the brochure has the bonus
of an actual scale ruler printed
along the spine, so not only can
you draw ad hoc straight lines,
you can measure them too. Of
course, this bumper 30th birthday
edition has some other special
features, such as the Window Ware
official timeline which shows the
company’s evolution since 1987.
Look out for the limited edition
30th Anniversary logo on the cover
too.
Head of internal sales and mar-
keting, Sarah Binns explained: “We
hope our new catalogue provides
a clear, user-friendly point of
reference for our growing product
range and, more importantly, helps
our customers to find what they
need, fast.”
Window Ware’s area sales
managers will be visiting all
account customers personally to
present them with their very own
copy of the latest brochure. In
the meantime, anyone who can’t
wait can visit www.windowware.
co.uk/brochure-request to
download or request a B5
edition to be sent by post.
Introducing the NEW
Window Ware 30 th
Anniversary catalogue!
• 325 pages jam-packed with 6500 products
• One-stop for all your favourite
fenestration brands
• Clear, concise format for faster fact-finding
• Includes handy actual-size ruler on spine