31
PRO INSTALLER MARCH 2015
PRO NEWS
@proinstaller1
Service always a
Personal Choice
Whether you are buying something from the corner shop, eating at a
restaurant, or staying in a hotel, ‘service’ is something which is common to
all; it stands out if it is good, and it stands out if it is bad. But the level of
importance you attach to service depends on how personal it is to you? Richard
Kirman, Sales and Marketing Manager for Trudor, IG Doors tells us why.
“There is no doubt
that the more personal
something is to you,
the more the standard
of service means. That
is why where composite
doors are concerned
the service levels have
to be outstanding at all
times; they cannot simply meet expectations,
they have to exceed
expectations.
“Buying a composite door
is now one of the most
personal purchases a person
can make. Every item on
the door from its basic style
to the number and design of
the numerals is personal to
them; it is their choice.
“Using online door designers simply makes the
process even more personal; a consumer is investing
their time and emotion into
choosing a life style product
which is for them as well
as being chosen by them.
They do not therefore want
their door to turn up poorly
manufactured, poorly delivered, and certainly they do
not want it poorly installed.
They also do not want to
feel that they have had poor
service in terms of communication.
“Composite doors are now
a very aspirational product,
and with that comes an
aspiration –an expectation –
to receive great service. The
quality of finished products
needs to be perfect, the delivery process, and the com-
New look website
provides valuable
feedback from
Homeowners
munication process need to
be absolutely perfect, and
installation needs to be carried out by people who care
every bit as much about the
door as the customer does.
“It is attaining and maintainingthese service levels
which set composite door
suppliers, and composite
door installers apart from
the rest.
“It is a fundamental
principle which should not
be compromised at any
stage.”
Triple Dog Bolts
fitted as standard
to Truedor
The latest product enhancement from IG Doors
for their Truedor range is
the inclusion of Triple Dog
Bolts as standard. Speaking for the company Sales
and Marketing Manager
Richard Kirman explained.
“For us, wanting to sell
our product to the consumer market through our
installers it is really important that we understand
the needs and wishes of
that market”.
“Security remains a
significant factor in the
buying process and that is
why we have developed
and are fitting as standard
our new Triple Dog Bolt.
It is important to make the
point; we are not offering this as an extra, we
are fitting it as standard
as the latest great feature
of our product and to
demonstrate that we fully
understand the market we
are serving”.
PVCu glazing industry
standards organisation, Network VEKA
has capitalised on the
launch of its new-look
website by revamping
the process involved in
activating its hallmark
insurance-backed guarantees.
The ten-year cover, which
represents one of the industry’s most fail-safe packages
of customer support is instated as soon as homeowners
have submitted a completed
feedback form, evaluating
the standard of wor