12
MARCH 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Investing
in Lead
Generation
Twelve months ago, Leads2trade
acquired the home improvement arm
of Compare Companies, a consumer
lead generation network.
Currently, the company
has just made another
significant investment and
expanded its call centre in
what marks a major investment for the company.
All this comes after the company
launched a dedicated bi-fold door
division at the end of 2014, which
will double qualified lead generation from homeowners.
Andy Royle, Director, Leads2trade comments: “It’s been a
whirlwind year following the
acquisition at the start of 2014.
Last year we generated more
double qualified leads than ever
before for. We’re proving that if
you put in the investment, double
qualified leads are a sure-fire way
to grow a business.” Andy adds.
Leads are generated through
Leads2trade’s 800-strong network
of websites where homeowners
register to find tradesmen to carry
out a variety of work from solar
and boiler to double glazing.
These are then passed on to
members of Leads2trade’s popular
Trusted Local Supplier network.
Installers can buy double-qualified leads for homeowners
looking to install double glazing,
conservatories, renewable energy
products and now bi-folding and
patio doors; following the opening of a new bi-fold door lead
division.
Double qualified leads are transferred real time via email and SMS
to the registered Trusted Local
Suppliers. The leads can even be
‘Telephone hot key’ transferred
directly from the call centre
whilst the consumer is still on the
phone.
Andy says this facility has proven
very popular with members as it
ensures the leads are ‘red-hot’ as
the consumer has only minutes
before clicked and submitted their
on-line enquiry, before it is sent to
the member to follow up.
Members also get access to a
number of other benefits such as
finance options, marketing support, business support tools and
an appointment booking service.
Crossing
the Border
Following rapid expansion in 2014, conservatory roof
and aluminium bi-fold door company, Made For Trade
is now taking its products into Scotland in a bid to
become the UK’s fastest growing trade supplier.
Having established a database of over 700 customers,
Made For Trade has now
finalised a deal to provide
glass to Scotland, allowing
the company to start delivering north of the border.
Bradley Gaunt, Managing Director, explains: “We are based in
the North East and deliver to the
Southern coast with no problems,
therefore it makes perfect sense
for us to supply the short distance
in to Scotland.”
The company’s recent expansion into Scotland is the latest
campaign to become a force to
contend with in the industry.
‘We have 35 years
experience in the
conservatory business
and ten years of
supplying quality roofs’
Having grown on average by over
60% year on yea r since 2010, Made
For Trade has seen a busy 2014,
with a significant increase in factory
space for the manufacturing of aluminium bi-fold doors, the addition
of 18 new employees to the team,
and the release of a new brochure.
Expansion is expected to continue in 2015 with the introduction
of aluminium sliding patio doors
into the trade range, adding to
the existing products; bi-fold
doors and conservatory roofs.
Other new products are also in
the pipeline.
Bradley explains: “We have 35
years experience in the conservatory business and ten years of
supplying quality roofs across
England, so new businesses
should be assured of our reliablility and service.”
For more information please
visit www.madefortrade.co