Review
Review
JUNE 2017 | 53
GAME OF THRONES DESIGN WOWS VISITORS
With the first successful FIT Show at the NEC starting to become a memory , Apeer shows no signs of slowing down as it prepares for the other eight exhibitions left in its calendar . The Apeer schedule is a particularly hectic one this year thanks to a total of 13 different shows , of which the FIT Show is now another that can be checked off the team ’ s list .
“ We so enjoy exhibiting at the FIT Show and this one definitely didn ’ t disappoint . Once again it gave us a great platform for our new and existing customers to really engage with our products and provided the team with some fantastic networking opportunities ,” said Linda Tomb , marketing manager .
“ One of our main goals this year was to raise Lumi ’ s profile as a credible choice for refurbishment projects , as well as being equally suitable for new build applications . We made sure demonstrations of our reglazeable window were available on the stand too to help visitors better visualise the process ,” Linda added .
Striking new additions to the award winning Lumi range were also launched at stand K30 including a frameless Lumi French door and a colourful new Lumi front door . Showcasing the unique aesthetics and high quality finish that have become Lumi ’ s calling card , both additions sat in prime position on the stand alongside the beautiful three pane triple track Lumi Lift & Slide door as it was offered up to Apeer trade customers for the first time .
However , Lumi was not the only brand vying for visitors ’ attention as Apeer had also brought a selection from its popular range of composite doors to showcase at the event .
“ The stable door has been one of the most well received doors in the collection ,” explained Linda . “ It offers that popular country chic look that so many homeowners aspire to , but we have developed ours to be double rebated so that it has all the charm of the traditional style but with none of the loss in performance .
“ Like all of our doors it has a warp resistant fibreglass and high density polyurethane foam core design , which can then be finished with one of the versatile spray and foil colour combinations that we offer in-house at our Ballymena factory .”
In addition to providing a wealth of colours and finishes under one roof , the Apeer team was also keen to show customers what else it can offer from the in-house team of glass designers , as director Asa McGillian explained :
“ We ’ re lucky to have a really talented team that produces all of our bespoke glass designs and for the show we wanted to create something special that pushed us to challenge ourselves . Inspired by one of our factory team who moonlights as an extra on the show , we came up with the Game of Thrones design which was great fun and a fantastic talking point for us on the stand .”
Alongside all of the new product developments and intricate glass designs Apeer also had customer support improvements in mind in the lead up to the event . Two glossy new brochures , one each for Lumi and Apeer , plus two fresh new websites were launched to include all of the latest products for both brands and to reaffirm the company ’ s online presence .
One of the key developments was the overhaul of Apeer ’ s online Doorbuilder tool which was demonstrated on the stand throughout the show to help customers get to grips with its benefits . Refreshed to incorporate the complete list of Apeer products , including the most recent additions to the Lumi window and door range , the pricing and ordering tool was just one of the ways Apeer have adapted to better help their trade partners succeed .
Asa concluded : “ Our trade partner network is still growing so there ’ s plenty to do and no time for us to relax just yet . We ’ re already gearing up to see lots more faces at the Surrey Homebuilding and Renovating Show on 1st and 2nd July , so for anyone that might have missed us at the NEC , we hope to see you there .”