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PRO INSTALLER JUNE 2015
PRO NEWS
@proinstaller1
A BRIGHT NEW LOOK
New-look pro tapes for Synseal’s popular Shield and SynerJy PVCu profiles are being introduced during 2015.
An online survey was
conducted to test installer perceptions of a
number of different pro
tape options including
a plain white design,
a multi-lingual design
featuring the six most
popular languages used
by tradesmen working
on British construction
projects (English, Welsh,
Gaelic, Polish, Punjabi
and Gujarati) and an
eco-friendly ‘remove
and recycle’ design.
“The research gave us an
undisputed winner” says
Mark Schlotel, Synseal’s
Head of Marketing. “The
dual-colour design with ‘remove and recycle’ messaging was clearly the favourite
and there’s no doubt that
these new pro tapes, featuring our distinctive Shield
and SynerJy logos, will be a
big improvement to replace
the existing mono-colour
designs.
Pro tape is an important
element in our offering,
protecting the extruded
PVCu profiles through the
‘a big improvement to replace the existing mono-colour designs’
processes of despatch,
fabrication, delivery to site
and installation where it is
viewed by the homeowners
and only removed as a final
fit operation.”
Printed with the messages
‘Lead-free PVCu profile /
Remove this protective foil
immediately after installation / This protective foil is
recyclable’ these eye-catching new pro tapes will be
introduced in phased fashion during the year as existing stocks of the old Shield
and SynerJy pro tapes are
exhausted.
www.synseal.co.uk
Google Partnership Status
Purplex Marketing, the
window industry PR,
digital and creative
agency, has gained
another accolade from
Google.
Two members of the Purplex digital team, Jennifer
Hearn and Edward Billett,
recently completed the
Google Adwords programme and exams with
flying colours, strengthening
the teams existing Google
Partner status.
Head of Digital Adi Day
commented:
“Companies can waste tens
of thousands of pounds in
online marketing because
they don’t fully understand
how to get the best from
Google Adwords. This
recent achievement reflects
our expertise in pay-perclick online marketing and
ongoing commitment to
providing clients with the
best possible return on their
investment.”
Purplex provides a complete PPC (pay-per-click)
service which includes
sponsored links (Adwords),
re-targeting previous website visitors, display advertising and highly targeted
social media advertising
using Facebook, Twitter and
LinkedIn.
“Online marketing is now
an essential part of every
company’s marketing mix,
but it continues to evolve
rapidly and is more complex and competitive than
ever before. Working with
an agency that is qualified,
Jennifer Hearn and
Edward Billett
continues to train in the
latest developments and
has expert knowledge of
the window industry is a
winning combination.” Adds
Adi.
Purplex has a team of 15
digital marketing people
with specialists in web
design, search engine
marketing, social media,
content marketing and lead
generation. The digital team
work alongside a dedicated
graphic design and creative department that now
includes photography and
video, as well as a PR and
editorial team consisting
of qualified journalists and
media experts.
“We can work exclusively on online marketing
campaigns for clients, but
we also know your brand
and messages online need
to dovetail with your other
marketing channels such
as PR and advertising.
With 40 experts across all
channels we can implement
campaigns faster and more
effectively without the costs
and time of managing several agencies or departments.
The results can be spectacular.”
Creating a Contemporary Feel
P C Henderson has launched Soltaire
Low Headroom, a new sliding door
gear system that maximises the door
height for a sleek and modern finish.
Concealed into the top of the door, Soltaire reduces clearance between the track
and the top of H