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JULY 2016 PRO INSTALLER
PRO BUSINESS
www.proinstaller.co.uk
THE POWER OF
PRINT MARKETING
It’s often said that printed paper media is dead, and everything will be digital from now on. But
there is strong evidence to the contrary, especially if you are involved in marketing for your business,
so it would be a mistake to discount printed media so soon. Here are a few reasons from PrintUK.
com why hard copies are still valuable and why you should keep hard copy printing in mind.
1. BUSINESS CARD
PRINTING
Many online services have tried,
but none have succeeded in
replacing this classic networking
tool and emblem of professionalism. As long as business people
keep meeting in person, business
card printing won’t go away.
2. PRINTED FLYERS
The digital world is absolutely
full of advertising and spam, but
a printed flyer that someone can
hold in their hand is much more
tangible and likely to grab their
attention. By handing out or
posting flyers in the area around
your business, you know you are
targeting exactly the people you
want to reach.
3. CORPORATE
LETTERHEADS
This is the ultimate mark of
professional business communication. Letterhead printing and
design is such a simple addition
to make to your business stationery, especially with the advent of
letterhead templates and online
design. But don’t underestimate
its importance as it makes such a
huge difference to how professional you look and how your
business communications are
perceived. It’s just not possible
to replicate this effect with email.
Remember: the most important
documents are still printed. Make
your communication important.
4. ENVELOPE PRINTING
At the end of the day, you will
still be sending at least some
information to your customers
through the post. You might
want to ensure that they know
the envelope that just dropped
through the door is from you.
Direct mail has proved to be
an incredibly impactful, cost
effective marketing medium that
delivers results. It is arguably an
underutilised marketing tool considering there are so many weird
and wonderful ways to personalise your envelopes from colour,
material, size and graphic design.
Envelope printing is a great way
to ensure that you are always
promoting your business and
increasing your brand awareness.
Make your mail stylish and it will
work for you.
5. BROCHURE PRINTING
A striking impactful full colour
printed brochure can provide
your prospective customer with
a detailed illustration of your
business and your products/
services. A well designed and
written brochure will speak volumes about the quality of your
product as well as enhancing
the good name of your company. Whether you are posting
your brochure out as a direct
mailer or just handing it over
in person, the recipient has a
tactile product, in itself, to thumb
through. A printed brochure is
ideal for handing out at trade
shows and exhibitions, there
are only so many web addresses
added into favourites on a Smart
phone that will be returned to,
yet that brochure in your client’s
hand is instantly accessible and
leaves a lasting reminder of your
company.
6. DEMOGRAPHICS
Older generations may not
have access to the latest digital
technology but still want to buy
your goods and services. By
providing information in printed
form they are often able to make
direct contact themselves. If you
are marketing to older customers,
check out these tips on writing
content and printing for the older
generations to read: https://www.
nia.nih.gov/health/publication/
making-your-printed-healthmaterials-senior-friendly
‘a chance to create
an impact’
7. PEOPLE LIKE
PRINTED MATERIAL
It is a simple fact that even in
this digital age, potential customers respond well to something
physical they can touch, see, store
or file. Printed marketing media offers a chance to create an
impact, act as a memory jogger
and provide easily accessible
information. No need to trawl
through hundreds of emails to get
a telephone number when you’ve
got a printed flyer, brochure etc.
to hand.
Source: PrintUK.com