Pro Installer July 2016 - Issue 40 - Page 20

20 JULY 2016 PRO INSTALLER PRO NEWS ARCHITECTURAL GLAZING COUP FOR AGENCY Architectural glazing specialist DWL Windows, Doors and Conservatories has entered a strategic partnership with full-service marketing agency for the construction industry, Purplex. DWL specialises in high-end projects, designing, manufacturing and installing modern glazing solutions for residential and commercial properties. It supplies a wide range of products, including minimally-framed glazing such as structural glass assemblies and slim-profile contemporary windows and doors. The business aims to scale up operations in the self-build and commercial sectors. DWL managing director, Dan Smith said: “We were looking for an experienced partner who ‘gets’ our business and target markets. Purplex showed us a comprehensive plan of action, and how their in-house capabilities can turn it into reality. Rather than servic- es, we talked about results, and that’s what did it for us.” Operating from its Kent-based facility, DWL mainly covers the South East but has a large portfolio of national projects. Valentina Warren, Purplex account manager, commented: “We’ve employed both B2B and B2C specialist public relations, as well as strategic digital marketing and highly-targeted direct mail to engage with the discerning self-builder, and the architect and specifier. “Our creative resources and expertise in videography and architectural photography were a major factor in DWL appointing Purplex. There are very few agencies who offer these specialist marketing disciplines in-house, and even fewer who focus exclusively in the construction and home improvement sectors.” Contact Purplex on 01934 808132, or visit www. Contact DWL Windows, Doors & Conservatories on 01795 418 538, or visit Darwen Windows gets Secured By Design Lancashire-based Darwen Windows has attained Secured By Design (SBD) accreditation and British Standard PAS24 certification. Dave Connell, Works Manager at the company, said its products had withstood a series of rigorous physical tests – carried out by a police-approved independent testing centre – simulating the forces that might be exerted by a potential intruder. “We attended ERC Testing in Leigh – a new UK testing house, affiliated with the Glass and Glazing Federation and so well placed to assess products in our industry. Two of our windows were tested to British Standard PAS24 for security, as well as a series of weather tests to comply with BS6375. The windows surpassed all the test criteria. “We have used VEKA systems since Darwen Windows was established, a little over two years ago, and our MD, Bill Ainsworth has more than three decades’ history with the Group from his former company – our predecessor – S&A Developments. “VEKA systems have been highly instrumental in securing this attainment as, from the outset, they are designed with safety and security as priorities.” The business will now be able to offer PAS 24 / Secured By Design-accredited products to both trade and consumer customers. Dave added: “It’s said that, to use SBD products in the average home costs only an additional £170 – a small price to pay for such peace of mind, and certain to be viewed favourably by insurance providers.”