Pro Installer July 2016 - Issue 40 - Page 12

12 JULY 2016 PRO INSTALLER PRO NEWS IMAGE WORKS LOOKS BACK OVER 30 YEARS theimageworks Lancashire-based marketing agency The Image Works Ltd has revisited three decades’ work for one of its longeststanding clients, The VEKA UK Group. The German-owned company is celebrating 30 years of UK manufacturing, and The Image Works MD Trevor Hind recalled how it set up in Burnley in 1986, near to his company’s former studio in Colne. He said: “They had just four extrusion lines then but their international pedigree and UK aspirations were clear.” Archive editions of VEKA’s periodical newsletter show the company’s growth. Within ten years of UK production starting, the Burnley plant was turning out 11,000 tons per year – compared to 1,748 tons in 1986. VEKA worked with a number of agencies – some national – to establish itself as the ‘go-to’ name for PVCu systems in the UK. The Image Works helped with a series of one-off brochure designs and advertising concepts, and oversaw the original Matrix 70 campaign, the company’s most significant product launch at the time. Where VEKA’s marketing had previously targeted only trade customers, its tenth UK anniversary saw the advent of Network VEKA – a pioneering installer support organisation, with a manifesto to redress lack of public trust in home improvement companies. Trevor said: “The 1980s and early 1990s saw PVCu systems become the new must-have addition to the home but unscrupulous traders had tarnished the industry’s reputation. From 20 founder companies, Network VEKA membership now totals around 140.” The Image Works introduced the online portal that allows Network VEKA members to add their branding and details to a MANUFACTURERS OF ALUMINIUM BI-FOLDS • WINDOWS DOORS • RESIDENTIAL COMMERCIAL All bi-fold door systems supplied with 1.2 UV glass panels 2 different profiles to choose from INSTAN T QUOTES Glass Unit Guarantee suite of professionally designed marketing materials, and similar facilities have been introduced to all customers of what is now The VEKA UK Group. Visit or call 01282 447385 3 DOOR SYSTEM Upto 2600 x 2100 £1,395.00 + VAT GLAZED STANDARD COLOURS & FINISH: RAL9003 RAL9005 RAL7016 Signal White satin finish Jet Black satin finish Anthracite Grey satin finish Colour Profile Guarantee ALL IRONMONGERY TO MATCH PROFILE COLOURS - NO EXTRA COSTS DESIGN YOUR OWN BI-FOLD DOOR USING OUR CUSTOMER FRIENDLY PRICING ENGINE... Approved Installers Integral Blind Guarantee Ironmongery Guarantee 4 DOOR SYSTEM Upto 3600 x 2100 £1,800.00 + VAT GLAZED 5 DOOR SYSTEM Upto 4600 x 2100 £2,175.00 + VAT GLAZED 6 DOOR SYSTEM Upto 5600 x 2100 £2,520.00 + VAT GLAZED Phone: 01206 212040 Email: