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PRO INSTALLER JULY 2014
PRO BUSINESS
@proinstaller1
Make the right choice
with the SafeChoice
Partnership
More and more installers are signing up to the
SafeChoice Partnership, the exclusive, retail window,
door and conservatory support solution from
MASCO UK Fabrication. Nathan Court, SafeChoice
UK Brand Manager explains the attraction.
To survive and thrive
in today’s increasingly-competitive marketplace, it is essential
for window companies
to get their marketing
right. Professional
marketing is essential
to growing your business. No matter how
good your reputation,
you can’t sit back and
expect sales to come
to you.
This philosophy is at the
heart of the SafeChoice Partnership proposition, which
offers the complete business, sales and marketing
support solution designed
to help installers stand apart
from the rest.
Our focus on providing
complete ‘lead-to-installation’ retail marketing and
business solutions reflects
the growing recognition
among installers and fabricators alike that having
the right tools is critical for
sales success and business growth. Safechoice is
targeted at helping retail
businesses grow sales and
improve business performance; we are committed to
helping them achieve this.
Open to selected independent installer partners,
the partnership offers a
proven, lead-to-installation
business solution to sell
high-quality, secure and
energy-efficient SafeChoice
retail products delivered by
MASCO UK Fabrication.
SafeChoice provides the
tools and expertise to give
installers operating within
an agreed and exclusive
sales territory the competitive advantage to succeed.
Crucially, the live consumer
leads that are generated
through on-going SafeChoice promotional activity
are exclusive to each partner and their target area.
This includes a 24/7 dedicated call centre to support
out-of-hours enquiries.
There are many key
benefits in becoming a
partner and SafeChoice is
designed to complement
and enhance your existing
promotional activity, not
take it over completely. So
you can choose what suits
you best.
From websites, brochures
and mobile ‘apps’ to pointof-sale showroom support,
we create the complete
promotional package to
generate leads, engage
retail customers and convert
them into sales. From the
very positive feedback we
have received from our
partners, it is clear that the
SafeChoice approach is
working very successfully
for them. You just have to
ask them!
“In the last nine weeks,
we have converted 63% of
enquiries, resulting in over
£271,000 additional sales,”
says Alan Williams, Group
Managing Director of G2S
Group Ltd.
Kevin Sourbutts, Managing Director of Classic PVC
Home Improvements Ltd,
describes the SafeChoice
marketing support as
‘second-to-none’. “With this
superb package, MASCO
UKWG has set a new
standard for marketing in
the window industry. They
are the first to understand
the need to ‘sell the dream’
and get the marketing
right,” he says.
“So much technology
goes into new windows
today; what the customer
gets is a downright good
product and professional
marketing needs to reflect
this. Our sales are up 52%
this quarter ( Jan to Mar
2014) compared to the
same period last year and
a lot of that is, without a
doubt, down to the marketing professionalism of
Safechoice.”
Of course, the 2014 FIT
Show gave us the perfect
opportunity to demonstrate the breadth of what
SafeChoice can offer to
installers. Our new Window and Door Design app,
which shows consumers
how their new windows
and doors will look on their
home, was very well-received by visitors who could
see the benefits of how it
could help them win new
business. It’s an invaluable
tool to convert a lead into
a sale.
Indeed, many companies
who took part in demonstrations of the system are
currently in the process
of joining the SafeChoice
partnership and we look
forward to having them on
board soon.
Other key features of
our support package - the
Online Price Engine and
Back Office Toolbox, a user-friendly lead management
system – were also widely
welcomed by installers.
Your entire lead generation
and call centre enquiries
can be controlled using this
easy-to-use purpose-built
toolbox. The SafeChoice
Lead Management System
allows you to manage, distribute, track and report on
all of your lead generation
activity.
SafeChoice partners also
benefit from product innovation, including the world’s
best weather seal (Q-Lon),
our comprehensive range
of BBA-Approved colour
finishes, Triple Glazing and
Yale security hardware. All
products have undergone
extensive testing to meet the
very latest industry standards, providing you and
your customers with total
peace of mind and superior
performance.
With SafeChoice, installers
can add real value to their
businesses. For more
information or to register
your interest, visit www.
safechoicepartnership.
co.uk or call 01684
852684.