THE FREE SPIRIT
The Negotiator , The Free Spirit , The Perfectionist and The Diplomat have been identified in ‘ The DNA of the Showroom ,’ published by Origin , alongside the UK sales psychologist , Bryan McCrae . The white paper aims to help door and window showrooms boost their profits by giving them a better understanding of their own sales styles , strengths and weaknesses , as well as how to interact with different customers . Bryan McCrae said : “ We ’ ve all come across people that we easily ‘ click ’ with and others that take a little more time to warm to . It ’ s the same when selling . By applying a specific model involving
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different personality types to the showroom , as other industries have with great success , we aim to give salespeople a few tips that will help them better engage with customers and ultimately increase sales .” Ben Brocklesby , sales and marketing director at Origin , said : “ We have found that showroom retail staff |
THE NEGOTIATOR
are likely to be one of four personality types , with a set of characteristics that , when identified , improve the flow of conversations with customers and , in turn , drive sales .” Beginning with a set of questions about approaching customers , ‘ The DNA of the Showroom ’ follows a three-step process to help
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THE PERFECTIONIST
identify which salesperson personality type our trade partners best fit into . Origin has published an infographic alongside the report that takes staff through this process . The Negotiator - An assertive , confident salesperson who takes control from the outset and will often lead the conversation with
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THE DIPLOMAT
customers . The Negotiator means business . The Free Spirit - Driven by innovation and ideas , this salesperson is enthusiastic and knowledgeable , but often expects the customer to distinctively to make the ultimate decision . The Perfectionist - Methodical and organised , with a love of simplicity and
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perfection . This salesperson works hard to ensure that his bi-fold doors and windows are finger-print and smear free . The Diplomat - He or she will avoid any conflict at all cost . Diplomatic , thoughtful and amiable , this salesperson aims to please by making consensus decisions . Customer types and how to identify them are also included in the report - The Bold Buyer , The Spontaneous Shopper , The Measured Mind Maker and The Calm Customer . Finally , the report provides insights on how to use this information when talking to customers , to build better relationships and improve sales .
www . origin-global . com / DNA-of-the-Showroom
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