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PRO INSTALLER JANUARY 2016
PRO PRODUCTS
@proinstaller1
Ace Fixings invests in
web development
Northern Ireland based Ace Fixings Ltd is investing heavily in its website as it approaches its 40th anniversary.
The company is an independent distributor and stockist
of fixings and professional
power tools from brands
such as Bosch, Makita,
Panasonic, Paslode, Milwaukee and Ryobi, but getting
its own brand noticed is now
increasingly important, says
web development manager
Mark Ritchie.
Mark took over development
of the website in March last year
and although there has been a
30-40% increase in sales since
then he is keen to do much more.
The company has signed up
to a Google shopping function
and Mark guided Pro Installer
through a quick demo of how
it works, the day after it went
live on December 16. It showed
that Ace Fixings came top of the
list when, for example, doing a
Google search for a product like
shot fire nails.
He explained: “Google runs a
script feed of images which is basically a way to get your website
and products in front of a specific
audience you want to reach. The
images are important as most
people now will click on an image first rather than text.
“Our website has been up and
running for a number of years
but it’s a work in progress. We
are now trying to put figures
against what will make it more
successful, and we’re doing more
e-mail marketing to direct people
to the site. We are also improving
delivery and service and have
recently launched new products
like a couple of new gas nail
guns.”
The business stocks a huge
range of tools and equipment
including cordless drills, screwdrivers, SDS Plus and SDS Max
hammers, gas, air and shot fire
nailers, grinders, sanders, planers,
saws and routers. It can also service and repair all leading brands
of power tools and is notable for
its robust and environmentally
friendly policies towards disposal
of unwanted electrical equipment.
Mark added: “We are a well-established company with more
than 10,000 different products. At
the moment, some of our better
known brands are moving well in
terms of sales but as a company
it’s important to us that we get our
own brand out there more as well.
Going forward we will be running
more campaigns to do that.”
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110V or 240V Corded SDS Plus
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