8
JANUARY 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Decking with
a difference
Leading roofline and
insulated glazing
products distributor,
Magden is helping its
customers get grounded in a new market
after stocking an innovative decking range.
BEFORE: Northern Deckline gets to work
on installing a large decking project.
The company, which has
five branches in the North
of England, has added Fitrite decking to its product
list. The hardwearing decking is made from a blend
of re-cycled hardwood and
polymer, giving it the look
of timber but without the
upkeep.
Magden commercial
director, Laurence Hicks
explained why the company had chosen to stock
Fitrite: “This is an excellent
product that helps people
in the roofline and glaz-
AFTER: The finished project, low maintenance
decking with the appearance of timber.
ing industries add another
service to their portfolio,
while utilising their existing
skills and customer base.”
One of the companies
that has already made the
leap from roof to ground is
Yorkshire based, Northern
Deckline. Owned by Ben
Robertson, who has been
running Northern Roofline
for 17 years, Ben explained
that while the products
may seem different the
skills needed by an installer
were similar.
He said: “Our teams use
the same joinery skills to
install this decking as roofline products, which has
made this a straightforward
product to introduce to
existing customers.”
Ben added: “As Fitrite is a
low maintenance product,
which looks good and has
great eco credentials, it’s
already proving popular.
Customers also like the
fact that it’s slip resistant,
quick to install and comes
with a 20 year guarantee;
about double the expected
lifespan of timber decking.”
As a specialist supplier of
PVC roofline and insulated
glazing products, Magden
is quickly expanding
its range across all five
branches.
Al