8
JANUARY 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
BACK ON THE BOX WITH
NEW ORANGERY STYLE
Synseal is featuring
on TV with a focussed
advertising campaign
promoting the lifestyle
benefits of orangerystyle extensions.
With potential to reach
more than 28 million viewers, the 20-second commercial will be initially
screened on the ITV4 and
Home channels during
January and February in
time for the 2014 home
improvement season.
The ad, based on happy
family scenes filmed in two
large orangery-style conservatories to show how
the welcome additional
living space can be enjoyed
both in the daytime and
at night, will encourage
viewers to visit the newlook Synseal Homeowner
website, which is spe-
‘a great boost to
brand awareness’
cially designed to provide
leads to approved Synseal
Registered Installers but,
as Mark Schlotel, Head of
Marketing, explained, this
initiative will benefit all
Synseal installers:
“This ad presents orangeries and then clearly
projects the Synseal name
so it will give a great
boost to brand awareness,
and that is something all
our installers can share –
whether they fit conservatories or not. The adverts
will be timed to start just
after the Christmas holiday
as people are then thinking
about home improvements
for next year, and the initial
2-month campaign may
well be extended depending on the level of interest
it generates.”
Plastics firm in court
after worker severs
fingers in saw
A Birmingham plastics firm has been
fined after an employee had four fingers
severed in a circular saw. The employee was
working at Kalsi Plastics (UK) Ltd on 10
August 2012 when the incident happened.
The FIT Show team took to the stage to collect the G Awards
trophy for ‘Promotional Campaign of the Year – Trade’, presented
by Mike Butterick, Marketing Director of Glassolutions.
An early Christmas present
The FIT Show team scooped
a trophy at last year’s G
Awards, which took place at
a glamorous presentation
ceremony held in London’s
Hilton Park Lane hotel.
The FIT Show won the ‘Promotional