Pro Installer December 2015 - Issue 33 | Page 16

16 DECEMBER 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Just the way it’s done A WarmCore installation video is now available on YouTube which details exactly how to fit a new ‘warm aluminium’ folding sliding door. ‘the whole bidoor replacement process in less than 40 seconds’ In the eight-minute video, two experienced engineers from Synseal’s Technical Services team, Gary Woods and Stuart Prescott, demonstrate the replacement of an old inline sliding patio door with a new 3-2-1 bi-fold door in RAL 7016 grey finish. The production follows a step-by-step approach and captions support the voiceover and emphasise key details such as recommended outer frame fixing points. The preferred concealed fixing method is highlighted to promote best installation practice. Glass unit toe and heeling and WarmCore’s glazing method using push-fit beads with integral gaskets is also demonstrated. For those in a bit of a hurry, there is an alternative ‘stop-motion’ which presents the whole bi-door replacement process in less than 40 seconds to an up-tempo music soundtrack. “We hope this friendly and accessible video will help to inform installation professionals and also build confidence with consumers,” comments Synseal’s Head of Marketing, Mark Schlotel. “As the WarmCore door is installed, homeowners will get to see the funky orange thermal core which is the signature motif of this innovative product, however once the bi-fold door is fully installed the distinctly different-looking orange core will have disappeared completely from view. This no-nonsense video helps to illustrate how this appealing and value-adding product has been designed to be easy to fit, with a minimum of fuss.” www.synseal.com Purplex awarded prestigious architectural project Installers benefit from Kitemark partnership Global supplier of aluminium building systems, Hueck has awarded a prestigious photography contract to Purplex, the full service marketing agency. The work involved a string of architectural projects across London. Two installer members of Network VEKA have achieved the coveted BSI Kitemark™ for window and door installation. This is a first for the marketing agency, and marks its expansion in highly specialised photography/ videography services. Leon Friend, Hueck commercial director, commented: “Our HQ in Germany requested high-quality imagery of our London portfolio, and we appointed Purplex to take a set of photographs within specific brand guidelines. The work was delivered on time and on budget, and we’re delighted with the results.” The project followed significant investment by Purplex in a new stateof-the-art studio with full photography and video production facilities, and strengthens the agency’s po- Cornwall’s Rodda and Hocking and Bury St Edmunds-based Frames Conservatories Direct are two of the first companies to take advantage of Net- sition as a leading full-service marketing agency. Sam Cross, Purplex account director, said: “Architectural photography is one of the most technical variations of photography, and requires skill and preparation, as well as high-quality equipment. As an agency specialising in the build environment we need to provide clients with exceptional creative work, so investing in our own photography and videography studio ensures we can offer an even better service.” With offices in London and Bristol, Purplex employs over 40 staff and provides an array of marketing services including PR and social media, creative work, web and digital marketing, and video production. Contact Purplex on 01934 808132 or visit www. purplexmarketing.com work VEKA’s professional relationship with business standards company BSI. Earlier this year, Network VEKA’s MD John Ogilvie announced a partnership with BSI for window installers. Network VEKA members wishing to enhance their offering to homeowners by achieving the BSI Kitemark can now do so, as there is little additional site auditing time required for the BSI Kitemark following the normal Network VEKA assessment visit. An independent 2010 survey* showed 72% of consumers trust the BSI Kitemark and believe it shows a reputable company. Bob Kerr, Rodda and Hocking Owner, said: “By displaying the BSI Kitemark and Network VEKA logo, customers can have even greater confidence in their window and door installations.” Adrian Lewis, MD of Frames Conservatories Direct, said: “The Kitemark has been around for so long that people have become very familiar with it in all sorts of different contexts and different industries - where it always denotes quality and exceptional service.” *GfK NOP Business Survey, Dec 2010. www.networkveka.co.uk