43
PRO INSTALLER DECEMBER 2014
PRO BUSINESS
@proinstaller1
City of Water
opens up the
Future of
Roto Frank
Roto’s annual press day, held in the luxury backdrop
of Venice, Italy in November marked a fresh new look
at the way Roto consider their position in the market
place as a supplier of high-security hardware products.
Roto Frank is a worldwide leading authority
on producing window
and door security hardware, earning credibility from its humble
beginnings, nearly 75
years ago. Wilhelm
Frank was a pioneer of
his time, with engineering ideas which paved
out a generation of new
window hardware.
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From producing the first
industrially produced ‘Tilt
and Turn’ hardware in 1935,
under the direction of Mr
Frank, and his wife, Elfreide
who played a major role in
the development of Roto
during this time, the business grew to be the multinational supplier it is today.
Roto Frank AG, whose head
office is in Leinfelden-Echterdingen, Germany, saw record
net sales of €658 million in
2013. They employ on an
annual average, over 4371
members of staff worldwide,
presenting themselves has a
plausible supplier.
But, this accolade hasn’t
deterred Roto Frank from
wanting to develop its business further and understand
their customers better, in
every continent they operate in.
At their recent attendance
of one of the industry’s largest trade shows, Fensterbau,
Roto took the opportunity to
conduct an in-depth, professional survey; interviewing
184 visitors from over 10
different European countries
to understand if the show
was the best placed platform
to present its business and
products to customers.
A good percentage, 77%,
agreed that the company
demonstrated the appropriate number of new products at the show and felt
that on whole Roto is in
touch with current market/
product trends (92%) and is
a forward looking partner
(88%).
In spite of a negative
market environment,