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DECEMBER 2014 PRO INSTALLER
PRO BUSINESS
www.proinstaller.co.uk
Door Designer App puts
Homeowners in the Picture
Phoenix Doors, part of the MASCO UK Window Group
Limited has launched a new Door Designer App for its
customers to use as an effective selling tool in the home.
Installer report reveals
optimism across the
board but concerns
over legislation
The App enables consumers to visualise what their
new composite or PVCu
panel door will look like
when fitted in their home.
Having downloaded the App,
it allows installers to design an
entrance door for homeown-
ers using their iPads and then
superimpose it onto a photo of
their house, having first taken a
photo of the customer’s existing
front door.
The full range of Phoenix
Doors door styles, colours,
finishes and glazing options can
Installers are overwhelmingly positive
about 2015 but have failed to see the
benefit of recent legislation changes.
These are the headline findings
from the annual Consumer Protection Association installer
barometer.
The CPA commissioned Insight
Data to carry out the extensive report, which asked more than 12,000
installers a series of questions related
to business performance and expectations for the years ahead.
The barometer compares business
performance between 2013 and 2014
and also asks installers whether they
think sales and profits will increase
or decreases in 2015.
When polled about how business
performance in 2014 is comparing
with 2013, 59.38% said that profit
margins had increased, compared to
6.25% who said they had decreased.
The amount of work available
also appears to be increasing, with
51.56% saying that the number of
leads they had received had increased in 2014, compared to 2013;
against 4.69% who said they had
decreased.
Looking forward sentiment is very
positive; with 71.88% saying they
expect sales to increase in 2015; with
28.13% saying they will stay about
the same and a revealing 0.00% saying they would reduce.
Despite the majority of respondents
expecting sales to increase, 62.50%
don’t expect the number of staff
they employ to increase, suggesting
a desire to keep overheads tight and
focus on profits.
Those polled were also positive
about the industry and UK economy
in general, w