Pro Installer December 2014 - Issue 21 | Page 4

4 DECEMBER 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Ending the Year on a High LivinROOF, the solid replacement roof system from Ultraframe has seen record adoption rates by its network partners and will continue to the end of the year as they secured the top industry award for product innovation, The G14 New Product of the Year. Ultraframe was able to demonstrate, through its submission, the commercial strength of LivinROOF. Not only does it give Ultraframe network partners the ultimate solution to exploit the lucrative and growing roof replacement market, it also gives the homeowner complete design flexibility in achieving, a unique contemporary space by incorporating glazed sections into the vaulted roof space at no extra cost, a feature that is proving incredibly popu- lar amongst design conscious clients. As with all roofs from Ultraframe, the ease and speed of installation is a key feature that has contributed towards unprecedented sales adoption but it’s also the first solid roof replacement system that can tackle lean-to style roofs with shallow pitches as little as five degrees. Steve McIntyre, Ultraframe marketing director was delighted to accept the award, Steve comments: “We knew LivinROOF would be a triumph when we launched it in the summer, our network partners have heavily adopted it as the ultimate replacement roof product, and two things stand out for them. First, it’s quick to install meaning fitting teams can install more roofs in a week, but there is no restric- tion on the style, pitch or shape of a LivinROOF. Second, it’s got everything the judges would be looking for including the market data and industry leading sales and marketing support packages to aid it’s adoption.” For further information contact ultraframe-conservatories.co.uk G14 awa &@