Pro Installer April 2016 - Issue 37 | Page 19

19 PRO INSTALLER APRIL 2016 PRO NEWS @proinstaller1 TIME IS RIGHT FOR INSTALLER OPPORTUNITY The single ply membrane is a relatively new technology for domestic homeowners and many are unsure of the benefits of a single ply membrane solution over traditional flat roofing products. However, no matter how little or how much they know about the technicalities of single ply membranes, when it comes to a new roof, they know for sure they want quality, guarantees and a finished project that will look good for a long time. For those reasons Roof Assured by Sarnafil Installers say, when they are talking to homeowners, the credentials of the brand name ‘Sarnafil’ ticks all the boxes on their lists of questions. A Google search of Roof Assured by Sarnafil brings up a glossary of information about the brand’s history, its product range and case studies. All very reassuring to consumers doing their research online. The Sarnafil single ply roofing solution is also fast gaining a reputation in the media and is often featured in prestigious home improvement TV programmes, as well as architectural and homebuilding magazines. A recent article in Homebuilding & Renovating magazine, the UK’s top homebuilding and renovating magazine, recently stated: ‘The world of flat roofs has come on enormously and it is the single ply membranes that are proving to be a real game-changer’. So for home improvement companies looking for a business diversification opportunity there is no better combination than an excellent product, matched with top class training, qualified leads and ongoing high level technical support in addition to the big plus of growing consumer demand. It may be a bit of a cliché but, having the right product, in the right place, at the right time is still the foundation of many a successful business. For that reason the Roof Assured by Sarnafil proposition for installers is definitely the right product, in the right place at the right time. If you are interested in becoming a Roof assured by Sarnafil installer visit roofassured.co.uk/installer GO DESIGN ONLINE WITH SPECTUS Spectus fabricators can access a vast resource of new marketing materials, all available online 24/7, on the PVCu system supplier’s newly launched Go Design Online Marketing Portal. From brochures, newsletters, showroom point of sale and clothing to specification guides, product renders and merchandising products, the new portal puts its customers in control of their marketing, whether they are promoting to trade, commercial or direct to the homeowner. A comprehensive range of marketing materials is available on the portal now, with advanced bespoke branding and email marketing functions to be added soon. The entire package is backed by the company’s in-house marketing team. Brand Manager Carmen Velilla said: “Professionally designed, quality materials are vital in presenting the right impression to customers at all levels and the power of online and email marketing is massive. The Go Design Online Marketing Portal brings all of this within reach of every Spectus fabricator and installer, however large or small their business, and at a fraction of the cost of conventional methods.” The PrintBase section of the portal offers dozens of brochures, technical documents and other literature, tailored separately at trade, commercial and retail customers, as well as showroom posters and banners, branded merchandising, and clothing. Soon to follow, CreativeBase will enable customers to create their own bespoke versions of many of the existing items of Spectus literature. After that, CampaignBase will let customers quickly and easily set up email marketing campaigns, to generate sales leads cost-effectively from a very wide market. All materials and services are outlined in the Spectus Promotional Toolkit 2016. www.spectus.co.uk/trade/go-design-online