Medusae Project Charlotte van Alem The increase of the jellyfish population is a result of overfishing, pollution and climate change. Due to these activities the biodiversity changes and the balance in the ocean is disturbed. Compared to other marine life, jellyfish seem to thrive in these conditions. For a sustainable solution, stranded jellyfish may be a potential starting point to create material from. Fruitleather Hugo de Boon Koen Meerkerk By producing this on large scale with the unsellable fruits from the market, a new kind of material is created. This material can be used in many different ways, creating many different products. We ourselves have created a design bag made completely out of the fruitleather material. The bag shows the quality and possibilities that fruitleather has to offer as a material. Willow Project Birta Rós Brynjólfsdóttir Björn Steinar Jóhannesson Emilía Sigurðardóttir Johanna Seelemann Kristín Sigurðardóttir Theodóra Mjöll Skúladóttir Jack Védis Pálsdóttir The Willow Project was made by the final year students in the product design department of the Iceland Academy of the Arts. It is is an investigation into one of Iceland’s newly gained raw materials, the willow tree. For centuries wood has not been an accessible resource in Iceland. By deconstructing the tree into micro scale and reassembling the found elements, the students rendered new materials that could stand by themselves. Setting themselves a frame of adding nothing but water and heat, they further used all byproducts as valuable resources. Inspired by the circulation of natural matter, the transformed materials are able to go back to the forest as nutrition. Appear Birta Rós Brynjólfsdóttir This project is sparked from a personal interest in working with food waste. Vegetable farming, and tomato growing in particular, demands a lot of energy, water and fertilizers so I wanted to explore ways to fully utilize those resources. Avoiding taking viable food from people, I decided to focus on the plant itself. The plants are regularly trimmed and once the tomatoes have been harvested, they are disposed of. Stonecycling Tom van Soest The StoneCycling concept initially started at the Design Academy in Eindhoven, the Netherlands. Co-founder of the company Tom van Soest focussed during his studies on using the full potential of waste to create new building materials. Using the waste materials as a starting point, he started to grind, blend and process them in different ways. This led to surprising results uncovering the great potential and value waste materials can have. Umi Hashi Yavez S.E. Anthonio Because everybody loves sushi and that’s not going to change. What should change however, is the growing problem of plastic pollution. This is a serious problem because ocean plastic is breaking down into increasingly smaller pieces. With as a result that it’s finding a way into our seafood, giving trash-to-table a whole new meaning.