Private Money411 Magazine - The Source for Real Estate Finance Private Money411 Featuring Sarah Montes | Page 26

existing clients. It is also wonderful for referral mar-
keting. And eventually, many of the people who see the
links you share on your social media page will show up
on your business website – assuming that you have one.
> WHAT THESE NUMBERS IMPLY
When you have half of home shoppers reading general
home information via their mobile devices, it makes the
nature of your website even more important.
Perhaps the fi rst question should be: do you have a
website? If not, what are you waiting for?
The second question is: is your site optimized for
mobile users? If the answer is no, then you need to
get moving to rectify the matter. According to We Are
Social 2017 Global Overview Report on social media,
there are 2.547 billion mobile social media users. It is
for this reason that you need to move quickly to opti-
mize your website for mobile device users.
If you don’t rectify the issue of mobile site optimiza-
tion, expect Google penalties to apply. This means that
you will experience lower online visibility and ultimate-
ly, a lower amount of traffi c.
And if you want to boost your real estate business,
then not having a good website is counterproductive
even if you spend time promoting your brand on social
media. You are going to lose a lot of potential customers
who would have wanted to learn more
about your properties. Is that what you
want?
6) 84% of CEOs and VPs Say They
Use Social Media When Making Pur-
chasing Decisions
The number of company decision
makers that make use of social media
in order to come to a decision regarding
what to purchase or how to proceed is
quite signifi cant.
US Probate Leads
Leon McKenzie
Chief Executive Offi cer
>WHAT THESE
NUMBERS IMPLY
You cannot ignore the role of social
media marketing when it comes to
infl uencing decision makers. Suppose you have com-
mercial properties that you would like to sell?
In order to appeal to the people at the top, you need
to set yourself as an authority that VPs and CEOs can
trust. And yet despite how eff ective social platforms can
be for this purpose, only 27% of top companies say that
their C-Level Executives are actively involved in social
media.
Realty411Guide.com
If you want to stay ahead of the game, do what your
competitors are not doing: use social media to elevate
your real estate brand. Post long-form content on social
media sites like LinkedIn and share your expertise on
platforms like Facebook. Make sure that images of
your properties appear on Instagram and Pinterest.
The more people you attract with your content, the
higher the likelihood that you will attract the attention
of decision makers as well.
So when it is time for you to sell that commercial
property to bring in the money, you are going to fi nd a
large audience that is willing to recommend your prop-
erty to as many people as possible. In addition, you
may just fi nd the right buyer without much eff ort.
It takes work to market your real estate business on
social media. But you know what? This type of internet
marketing platform is free at the basic level, off ers you
the chance to appeal to a larger audience, and enables
you to cultivate a good relationship with your potential
and existing customers.
All these things make it much cheaper and much
easier for you to fi nd and good properties that have a
higher chance of getting sold easily when the time is
right. It is therefore in your best interest to use social
media to make a diff erence in your real estate business.
What are you waiting for? Get started today!
Leon co-founded US Probate Leads
more than 12 years ago and has wit-
nessed its growth during that period
from a one city lead provider in the
probate space to the only national
provider of probate leads for virtually
every county in the country. Leon
likes to point out that US Probate
Le