Print Works! Print Works! Fall 2015 | Page 8

con en s F a l l 22 p u b l i s h i n g s ta f f 2 0 1 5 36 T h e O f f i c i a l P u b l i c a t i o n o f t h e N a t i o n a l P a p e r T r a d e A s s o c i a t i o n Publisher John Aufderhaar Bedford Falls Communications 3 From the Chairman  Hilton Maze, NPTA’s 2015 chairman, shares his insights on the industry. Editorial Director 4 Paper People  A collection of images from Pulitzer Prize-winning photographer Gary Porter celebrating the timeless and beloved form of communication that is print on paper. [email protected] Scott W. Angus Bedford Falls Communications [email protected] AD sales Ryan Wagner Bedford Falls Communications [email protected] Graphic Design Karen Leno/ KML Design, Inc. [email protected] contributors Jim Hamillton • Jim Leute • Natasha Mekhail • Phil Riebel • John Schmid • Leah Wheeler 0 Style and Substance  Cambria Style is a beautifully designed and carefully curated magazine, 1 the perfect complement and marketing vehicle for Cambria, one of the world’s top makers of quartz countertops. 16 In Praise of Paper  Paper products are renewable, recyclable and sustainable, and they’re meeting a global demand in all aspects of everyday life. Still, paper and its production continue to be labeled an environmental threat, a charge the industry says is inaccurate. 22 Going Mobile and Beyond  Things are moving quickly in the world of digital printing, with new equipment and new capabilities offering exciting possibilities. Print Works! asked some of the top equipment makers to share what’s new among their offerings. 28 The Tree-Farming Keyboard Player  Meet Chuck Leavell, musician, tree farmer and outspoken advocate for the forestry industry. 32 The Ikea Bookbook  Ikea executives come up with a novel way to get people excited about the arrival of the print catalog in their mailboxes, launching a campaign that is a blatant spoof of Apple and a satirical shot across the bow at over-the-top tech fervor in general. 36 Luxury, Inked  There’s a natural fit between print and luxury: the quality and craftsmanship that goes into a magazine is much like the quality and craftsmanship that goes into a refined product. 42 Women's Fashion Magazines  Today’s top women’s fashion and lifestyle magazines offer readers a robust cultural experience that simply cannot be replicated by tapping on a digital screen. 4 4 Power of Print  New survey suggests that 88% of people polled say the printed page is better than screens for understanding, retaining and using information. 8 Quality Advances in High-Speed Inkjet  New systems and techniques begin to address high 4 quality and cost-competitive inkjet printing at very high speeds on coated stocks. 50 on the cover: Gary Porter captures "Paper People" in pictures. See more Paper People in the photo essay beginning on page 4. From the Editor.  Bedford Falls Communications’ editorial director is a longtime fan of print. 10 Print Works! is published on behalf of NPTA, the National Paper Trade Association, headquartered at 330 N. Wabash Ave., Suite 2000, Chicago, IL 60611. Toll-free: 800.355.NPTA (6782) or 312.321.4092, Fax: [phone], e-mail: [email protected]. © 2015 Bedford Falls Communications, Inc. 302 N. 3rd St., Watertown, WI 53094 PH: 920-261-1947..