FIGURE 4: Schools and other centers of learning are turning to on-screen learning and
using printed books less. (Tell us how you react to the following statements):
c o n t i n u e d f r o m pag e
45
the development of other skills than
using screens.
• 63 percent worry that children are not
going to learn as much without books.
• 59 percent believe that learning from
books is the best way to learn.
• 58 percent would insist that their
children learn from books.
46
• 42 percent believe that learning from
screens, PCs, tablets, etc., is just as
effective as books.
See Figure 4
The results of this survey will be use-
ful for those who choose the way in which
information is distributed, particularly for
advertisers, marketers and educators who
need to understand how information is
being delivered, received, processed and
retained. While on-screen reading occu-
pies an increasing amount of consumer
time, people’s preferences are still for
www.gonpta.com
reading print on paper, which they believe
to be more informative, less distracting
and less harmful to their health.
Results also show that many people are
concerned about the effects on learning
and literacy due to the switch from printed
books to digital media in our school sys-
tem. The Two Sides survey shows that 68
percent of respondents believe that books
are more likely to encourage learning and
the development of other skills than using
screens and that 63 percent of respon-
dents worry that children are not going to
learn as much without books.
While acceptance of digital media is
generally stronger among younger age
groups, there is also a strong preference for
print on paper existing across all ages. PW!
There are many more interesting findings
in the full U.S. survey report, which can
be downloaded at www.twosidesna.org/
Reports-and-Studies.
About Two Sides
Two Sides is a global initiative
by companies from the
graphic communications
industry, including forestry,
pulp, paper, inks and chemicals,
pre-press, press, finishing, publishing,
printing, envelopes and postal operators.
Our common goal is to promote the
sustainability and attractiveness of
the graphic communications industry
and dispel common environmental
misconceptions by providing users with
verifiable information on why print and
paper is an attractive, practical and
sustainable communications medium.
For more information about Two Sides
North America, please contact us at
1-855-896-7433 or [email protected].
Visit the Two Sides website at
www.twosidesna.org and follow Two
Sides on Facebook, LinkedIn, Twitter
and YouTube.
Phil Riebel: [email protected].