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The doings of celebrities , thought leaders and famous people
“ It ’ s fascinating to peer into the lives of the
celebs who are featured and see what ’ s
behind the pretty faces , learn what matters
to influential people .”
“ How many of us have the opportunity
or resources to attend Fashion Week in
Paris , Milan , New York or London ? Fashion
magazines take us there and let us share
the excitement of these great events .”
Beautiful , artistic ads
“ The top brands have amazing ads . They ’ re
works of art in themselves .”
“ The advertisements are gorgeous ;
sometimes I pick up a magazine just to
look at the ads and to see what ’ s cool .”
“ A lot of the ads are edgy and provocative
– even shocking sometimes . They
really make you think .”
Printed magazines are alive and doing well
The Association of Magazine Media is the
primary advocate and voice for the magazine
media industry , driving thought leadership
and strategies to promote the industry
’ s vitality , increase revenues and grow
market share . The Magazine Publishers of
America ( MPA ) represents 265 domestic
, associate and international members ,
and , according to a recent MPA report , 85
percent of Americans 18 years or older read at least one magazine . Women tend to read magazines more frequently than men , according to the MPA , and women enjoy print magazines that focus on fashion , beauty , health and fitness , celebrity gossip , family and home care .
The MPA Magazine Media 360 ° Brand Audience Report captures consumer demand across multiple platforms and formats , including print and digital editions ( a digital edition is a replica of the printed magazine edition posted online ), web ( desktop / laptop ), mobile web , video ,
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report found that of a total audience 96.5 million , 69 percent use the print and digital channel . This figure represents category growth of 10.9 percent from 2013 and speaks volumes about the magazine industry ’ s potential .
The Top Ten women ’ s fashion and lifestyle magazines
Each of the top women ’ s fashion , beauty and lifestyle magazines targets a specific audience , and this demographic focus informs everything from the magazine ’ s content to the photography to the celebrities profiled and the brands advertised .
The world ’ s top 10 fashion magazines :
1 . Elle features news and discussions of beauty and issues that affect women . Politics , news , relationships , and other major topics are discussed from a woman ’ s perspective .
2 . Harper ’ s BAZAAR focuses on high-profile designers , high-brow fashion news , new trending styles and fashions .
3 . Glamour often features cheeky columns along with fashion advice and stylistic photos .
4 . Vogue seeks to explore the world of fashion in depth , including people , places , and events that every fashionista and designer wants to know about .
5 . Marie Claire covers everything from news and careers to fashion and social issues geared towards women .
6 . People Style Watch , a spinoff of People Magazine , focuses specifically on beauty and style tips that often come from stylish celebrities in American pop culture
7 . Allure is a source for beauty information ranging from expert hair advice to celebrity beauty tips . Allure also contains product reviews and tips for beauty regimens .
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9 . InStyle offers a deep perspective of fashion and design , emphasizing the private lifestyles of famous people . Topics discussed include home entertaining , and various aspects of style and fashion .
10 . Redbook offers cutting-edge fashion tips , expert beauty advice and an in-depth celebrity profile with each issue .
One thing all of these top fashion magazines have in common is creative and often beguiling photography .
The artwork , photography and layout in a printed publication is crucial because readers tend to linger over graphics in print publications longer than they typically stay on a digital page . A print magazine reader will often study a photo or design layout carefully , touching it , returning to look at it again and again , even taking it along with them when they shop for similar items or want to recreate a certain look . The imagery in fashion ads is sophisticated and artistic , a key part of the appeal of women ’ s fashion and lifestyle magazines .
Magazines that are successful today hold a place in the virtual world as well as the physical world . The top fashion magazine publishers provide readers with a rich omni-channel experience , which incorporates print , digital , mobile apps , social media , video and event experiences , such as Fashion Week , into a seamless overall encounter . The various channels complement and reinforce each other in creative ways that make each element an integral part of the total experience .
Omni-channel is how people are shopping , obtaining news , staying connected , getting tips and information , making decisions and living their lives these days , and publishers are continually learning more about the key role that printed materials play in the overall omni-channel experience .
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and social media . The report utilizes reputable third-party data and gives a comprehensive and accurate analysis of the scope and impact of magazine media . The |
8 . Vogue UK , the British version of the US fashion magazine , covers in-depth fashion , people and events from a British perspective . |
For today ’ s women , fashion and lifestyle print magazines are a tried and true yet still relevant source of information and inspiration for living a stylish life . PW ! |
fall 2015 |