The HP Latex 110 printer from Hewlett-Packard offers large-format print-
ing with odorless, water-based inks that require no special ventilation.
With one HP Latex 110 Printer, a department can fulfill a wide
range of user needs, such as simple banners, point-of-purchase
signs on bond paper, canvas prints for office decoration, wall-cov-
ering themes for waiting rooms and customized tradeshow kits
that can include fabric pop-up banners.
The HP Latex 110 Printer can be installed and operating in
less than 2.5 hours. The list price is $10,999.
Xerox
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Hewlett-Packard
HP recently introduced the HP Latex 110 Printer, which is ideal
for “print-preneur” customers seeking easy, affordable entry into
large-format printing to jump-start a new printing business –
whether from their home or a small, rented facility, said Joe Goicoe-
chea, category manager, Americas Large Format Production, HP.
Now available in the U.S. and Canada, the 54-inch printer is
ideal for low-volume production of indoor and outdoor large-for-
mat applications, such as vinyl, stickers, posters, canvas and
point-of-purchase signage. It is also the first HP Latex printer that
can be installed by the user.
Building on the success of third-generation HP Latex technol-
ogy, Goicoechea said, the HP Latex 110 Printer features:
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Sharp image quality on prints that come out completely dry
for same-day delivery.
Professional, high-resolution prints up to 1200 x 1200 dpi
with user-replaceable, six-color ink cartridges.
Easy and intuitive operation with no specialist knowledge
required.
While people recognize that technology is forging ahead in their
mobile phones and other devices, they don’t always recognize
that evolution and innovation are happening in the print world, as
well, said Fred Ramsey, global product manager - office solutions
at Xerox.
“For example, the Xerox patented ultra-low-melt Emulsion
Aggregation (EA) toner is a fine grain, grown, low-melt-point for-
mulation. This innovation may seem mundane at first glance, but
the technology brings high-end applications to the general audi-
ence,” Ramsey said.
Whether it is magnets for a local pizza shop or plastic signs for
a realtor, the Xerox Color C60/C70 offers turn-key features and
media versatility, he noted.
“With this technology, it becomes much more attainable for
anyone to produce, enhance and expand applications such as
rugged polyester labels, menus, signs, vinyl window clings and
even textured linens,” Ramsey said.
A first for a device in this category, the Xerox Color C60/C70
prints on linen to create unique applications such as event plan-
ning materials, appliques and luxurious embellishments. Xerox’s
EA toner technology helps customers navigate the traditionally
difficult peaks and valleys in linen and other specialty substrates
such as polyester.
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Automatic maintenance and front-loading features, as well as
online learning tools and software assistance.
A healthier work environment. Unlike solvent inks, water-
based HP Latex inks are odorless with no special ventilation
required, features that are especially vital to print-preneurs
operating from their homes.
HP Latex prints can be used in a range of spaces, such as
offices, daycare centers and hospitals.
Because HP Latex ink technology works with a diverse num-
ber of applications and medias, customers can print on banners,
vinyl materials, canvases, coated and uncoated papers, backlit
films and synthetics with one printer.
“The possibilities of creativity and printing opportunities are
limitless with HP Latex printing.”
The HP Latex 110 Printer’s low cost, recyclable supplies and
environmentally friendly inks make it feasible for companies to
bring their large-format printing in house. In-house printing can
benefit companies by reducing their costs and helping them main-
tain control of quality and production timelines.
www.gonpta.com
The xerox Color C60 uses
Ultra-low-melt Emulsion (EA) toner
to print on a variety of media, such as polyester and linen.