Paper industry Production
The American Forest & Paper Association says its members ’ commitment to sustainable manufacturing is one of the most significant of any industrial sector . That commitment is as much economic as it is environmental .
Ensuring a market for paper helps ensure a market for trees . More than 90 percent of the U . S . forest products industry is supplied by private owners who have strong financial incentives to replant trees and sustain their stands .
Economic and environmental improvements form the basis of the association ’ s “ Better Practices , Better Planet 2020 ,” a series of six sustainability goals . They include : the National Paper Trade association
❱ Exceeding a 70 percent rate of paper recovery for recycling . Paper recovery for recycling reached 63.5 percent in 2013 .
❱ Improving members ’ purchased energy efficiency by at least 10 percent . Better energy efficiency has so far cut purchased energy by nearly 9 percent .
❱ Reducing members ’ greenhouse gas emissions by at least 15 percent . So far , emissions have dropped 14.5 percent since 2005 .
❱ Increasing the amount of fiber procured from certified forestlands and other certified sources , thereby decreasing the amount of illegal logging .
❱ Decreasing the number of workplace injuries by 25 percent , a goal that has nearly been met .
❱ Reducing water use in pulp and paper mills by 12 percent . Half of that goal has been met since 2005 . continued from page 17
Pulp and Paper Mill Air Emissions
Two Sides targeted companies known to encourage consumers to embrace paperless electronic billing . The group then monitored mailings , websites and other marketing channels to see how the message was framed .
Much of what it found was “ greenwashing ,” claims about environmental correctness that don ’ t square with the facts , Riebel said .
Two Sides said the material perpetuated falsehoods about forest destruction , paper waste and carbon generation . It also ignored the high environmental cost of “ going green ” by switching everything from paper to power-devouring computers , servers and networks .
Two Sides ’ anti-greenwashing watch list is now up to about 60 companies . More than 30 companies have agreed to remove questionable claims .
Telling the story photography by Carson McNeal
Just last year , the National Paper Trade Association launched this magazine , Print
Works !, to tell the positive story of paper and print , showcase new techniques and technologies and reinforce the value of working with a paper merchant .
In July , the Paper and Packaging Board launched a multimillion-dollar
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pulp and paper mill effluent discharges
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