Print Works! Print Works! Fall 2015 | Page 13

The fine line Concept. between finished Logo. and flawless. Typeface. Color. Imagery. Headline. Message. Offer. Call to Action. Design. Format. Sappi. The smartest brands know that brilliant campaigns need flawless execution to create a competitive edge. But too often, a key ingredient is an afterthought. Sappi’s paper solutions bring ideas to life—so what lands in a customer’s hands is always as brilliant as the campaign it serves. For more information, please visit sappi.com/na, contact your Sappi sales representative or call 800.882.4332.