Preventing Infant Mortality in Georgia February 2019 - Page 3

Results Matter: Preventing Infant Mortality in Georgia 3 Lowndes County Board of Health Implemented and evaluated the Baby LUV (Lowndes Unique Victories) program, targeting the “highest of the high risk” African-American pregnant women ages 13-45 years with multiple risk factors that contribute to high-risk pregnancies. This project also: 1) completed RLPs with Baby LUV participants and educated them on long-acting reversible contraceptives; 2) conducted intensive home case management, educational sessions and linkage to community resources; 3) conducted outreach events in collaboration with South Georgia Medical Center to provide education and resources to individuals throughout the community; 4) displayed safe sleep communications materials throughout the health department and across the 10-county district, including Women, Infant and Children (WIC) and Children’s 1st programs; 5) developed a referral process to ensure all women that receive WIC services are referred to family planning; and 6) conducted outreach in two low-income housing areas to provide education on public health services, market Baby LUV, and provide information on premature births, infant mortality and safe sleep. Southwest Public Health District Implemented and evaluated the CenteringPregnancy® model of care at the Dougherty County Health Department and the Ellenton Farm Worker Health Clinic in Colquitt County. The Dougherty site targets low-income African- Americans, and the Ellenton clinic targets Medicaid-ineligible Hispanic farm workers. Centering is an evidence-based model of healthcare that incorporates assessment, education and support into a unified program within a group setting. A group of pregnant women with similar gestational ages met, learned self-care and infant-care skills, participated in facilitated discussions and developed a support network with peers. Groups met throughout the pregnancy and postpartum periods. This project also: 1) educated women about breastfeeding, family planning and adequate child spacing, signs and symptoms of preterm labor, car seat safety, safe sleep and the importance of postpartum care; 2) completed RLPs for women in Centering, WIC, perinatal case management, adult health, well women health, breast and cervical cancer prevention, physician services and family planning throughout the 14-county district; 3) educated women on safe sleep practices; and 4) conducted telemedicine in its Centering program. Porter Novelli and Emory University Healthcare Georgia Foundation also provided social marketing assistance to the community grantees through a partnership with Porter Novelli ($450,000, 3-year total) who worked with the grantees to develop a social marketing campaign, Taking Care of Your Baby Starts with Taking Care of You, that also included booklets and fact sheets in English and Spanish on a variety of topics, including family planning, folic acid, seeing a doctor, breastfeeding, safe sleep, avoiding tobacco use, and managing weight. The Foundation also provided evaluation and technical assistance in implementing and evaluating TCOY through a partnership with Emory University ($445,000, 3-year total).