Press Interview Fundamentals Press_Interview_Fund - digital | Page 36

Press Interview Fundamentals
Getting Back To Message
Because you have prepared and studied your key points, you both know and
understand your message. This will help you stay on point, but also get back
to your message as you are being asked questions
1. Acknowledge
- - Answer
- - Decline to answer
- - Recast
2. Transition
- - And…
- - But…
- - Linking word or phrase
- - Chain of reasoning
3. Back to the Message and Elaborate
Using this approach will help to ensure you are able to communicate your
message and/or transition back to your message if necessary.
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