Press Interview Fundamentals Press_Interview_Fund - digital | Page 28
Press Interview Fundamentals
Crafting The Message
Your message is an essential component of your interview and becomes your
reason for the interview. In crafting the message, consider the following:
1. What is the most important thought you want the audience to know,
understand, internalize?
2. What is the second most important?
3. What is the third most important?
The three “most important” thoughts or ideas you want to convey are essen-
tially the outline of your interview “presentation.”
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