Press Interview Fundamentals Press_Interview_Fund - digital | Page 24

Press Interview Fundamentals
Things To Consider
Continued
Controversy
• A topic already newsworthy
• A controversial topic that plays into a contradiction the further plays
into a conflict
Colorful Language
• Colorful language is quotable language
- - Short
- - Vivid
- - Active Voice
- - Clear
- - Interesting
Cast of Characters
• An interview is not a conversation, deposition, or about the questions.
• An interview is a presentation that’s only occasionally interrupted by
questions.
With any request for an interview, each should be taken into account as
you prepare for the interview or chose to decline.
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