Premiere Philadelphia Show Preview 2019 - Page 8

Hair Trends Presented by SalonCentric Pureology Pureology Trending Now SUNDAY 9:00a - 6:00p MONDAY 9:00a - 4:00p Beth Minardi Stylists will elevate their skills with the latest in styling trends, never falling behind again with semiannual looks designed to keep them current. Pureology Brand Ambassador Ruth Roche has created up to date styling trends inspired by Fashion Weeks around the world. Learn the ins and outs of Pureology’s NEW Style+Protect styling products with session tips and tricks that will result in retail sales! Room 126B Haircolor: The Future is Now! Are You Ready? SUNDAY 12:30 - 2:00p Join Hair Color Icon Beth Minardi, the most awarded hair color artist and educator in the beauty industry, for ninety minutes of career elevating, important and easy to understand hair color information. The class contains the newest and most important information today’s colorists need to succeed in this ever-changing market. You’ll leave the program with new ideas and techniques you can put to immediate use. This exclusive Minardi class is FREE and registration is required. Visit to register TODAY! Presented by SalonCentric Dyson Room 121C & 122B Air Play Minardi Exhibit Floor SUNDAY 11:15a - 12:15p (Room 121C) MONDAY 10:00 - 11:00a (Room 122B) Working with natural hair is a craft. Working with “added” hair is an elevated craft. Become a master of your craft by discovering how Dyson is changing the way you can mold and shape human and synthetic hair using the power of air. You’ll learn new techniques that will up your added hair game while keeping your tresses in the best possible condition. Take your added hair styling to new levels, faster and easier than ever before! Maximum Impact SUNDAY 3:00 - 4:00p (Room 121C) BaBylissPRO Keep Your Salon Running at Top Speed and Your Clients Looking Fabulous SUNDAY 9:00a - 6:00p MONDAY 9:00a - 4:00p Exhibit Floor Join BabylissPRO ® as they share the whys, whens and how-tos of disconnection, graduation and asymmetrical cutting that is easy to follow and allows you to create a consumer-friendly design. From start to finish, BabylissPRO ® will show you how easy it is to texturally transform your new cut utilizing their toolkit, featuring the Prima3000 ™ series, and their lightest weight, high- performance dryer, the BaBylissPRO Rapido ™ . Use these different thermal-styling techniques to create maximum versatility and a random, unstructured form that’s relevant for today’s clients. It's no secret that great color and stellar cuts will keep clients coming back for more. But what about that perfect salon blowdry that lasts for days and preserves the integrity of your client’s hair? A strong finish will not only showcase skillful cut & color work, but will also be the key to unlocking client loyalty. Learn how blowdrying smarter leads to maximum impact in record time using the Dyson Supersonic ™ hair dryer professional edition. Presented by SalonCentric Surface Heidi Duff Room 123 PONY BALAY and LACE IT Up with Surface! SUNDAY 10:00 - 11:00a MONDAY 10:00 - 11:00a Farouk Systems Fundamentals of CHI SUNDAY 9:00a - 6:00p MONDAY 9:00a - 4:00p Exhibit Floor Discover our mix-and-match fashion styles by thinking outside of the box. We’ll explore our color mix influenced by multiple identities and trends in our fast-paced society. Hair is your canvas, let us inspire you Ponytail balayage, a quick and easy BOLD balayage technique! Section and apply in 30 minutes or less, while Pure Color respects your guest’s hair, health and the Earth! Put the finishing touch on your guest’s fresh color with the updo Laced Up Pony as seen in the Utopia 2019 Trend Collection! Look and learn a whole new color technique and a quick up style to take home to your guests! Sunlights ® Balayage RAZOR LAYER and SWIVEL with SURFACE! SUNDAY 12:30 - 1:30p MONDAY 1:45 - 2:45p Sunlights Balayage Artisan Team Razor cutting with swivel shear options featuring long and medium length layers PLUS compression and weave cutting from the 2019 Utopia Trend Collection. Gerard Keirans Create soft flowing layers and ‘compression cut’ with speed and perfection. Look and learn two new razor cuts for your salon guests! SUNDAY 10:00 - 11:00a Feeling confused by all the different ‘hair painting’ techniques out there? Let us help you simplify balayage in a way that allows you to implement our system day one! Sunlights Balayage was built off the core foundation of a grassroots, easy to understand curriculum created by Candy Shaw, aka the Balay Lama. All trained under her meticulous care, our Artisan Team will help you grasp the key fundamentals of the perfect balayage: Consistency, Brush Stroke, and Saturation. This class will have you ready to Paint Your Way to Financial Freedom ™ ! See page 30 for a Hands-On workshop by Sunlights ® Balayage 8 Room 126B Balayage Brilliance! Register by Aug 16 & Save $15 off Day of Show Price