Business Forum
Empowering You
Consulting
Amy Carter
Room 113A & Room 113B
Money - Making Machine
Lisa Ennis
SUNDAY 1:45 - 2:45p
Do you dream of owning a successful salon, cashing the paycheck you deserve
and seeing a clear path to profits every month? This class will make that dream a
reality as we dispel myths about salon and spa ownership and set the wheels in
motion on your money-making machine. Salon and Spa owners who are ready to
earn the paycheck they deserve should not miss this session.
In this class we will discuss:
• The owners guide to profits
• What I wish they told me about the salon and spa business
• Write your own paycheck that you deserve
• The building blocks of a successful business model
Limitless!
SUNDAY 4:15 - 5:15p (Room 113A)
Master the art of generating limitless passion, purpose and profits; known as Lisa’s
other 3 P’s. Take the limits off! Participants will be given key strategies to maintain
their passion, identify their purpose and habits to produce limitless profits.
• Ignite or re-ignite your passion
• Connect to your why
• Build your resourcefulness tool kit and take the limits off
Get Your Dream Back by Changing the Game with a Motivated Tribe
MONDAY 12:30 - 1:30p (Room 113B)
Hiring the Perfect Fit
MONDAY 10:00 - 11:00a
Have you hired the perfect people for every position? This session will give you
a leg up when it comes to recruiting and retaining employees, identifying the
potential hidden in each of your candidates, and how new hires can strengthen
or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock
stars instead of one-hit-wonders.
• Recruit and Retain RockStars
• Identify the Perfect Candidate
• Hiring: The Key to Your Culture
• Costly Mistakes to Avoid
This class is an interactive session designed to encourage attendees to not give up
on their dreams and visions, however tweak their game (direction) by incorporating
key strategies that will create more profit and build a solid team. Participants will
be given a few key strategies to success that will help them GET THEIR DREAM
BACK, break the barriers stopping them and take control of their destiny.
Stephen Gomez
Business Coaching
Stephen Gomez
Blueprint to Social Media
MONDAY 11:15a - 12:15p
Do you wonder what it takes to turn Instagram likes into income? Social Media
platforms like Facebook and Instagram are ideal for promoting a beauty business
like yours. This class is packed with strategies for bringing online fans into your
salon or spa and tips for promoting your services on social media and ways to
engage with your ideal audience online and in the salon. Discover strategies
for surviving social media, how to turn fans into finances, converting online
connections to real life clients, social specials and more.
Room 113B
It’s About Time You Raised Your Prices
SUNDAY 4:15 - 5:15p
In this session, discover how to make the money you deserve and embrace
service-price increases with your customers. Through learning to “Charge Your
Worth,” you will:
• Be able to raise prices based upon your expenses
• Know when to raise prices
• Discover how to raise prices with no fear
Financial Fitness - 6 Ways to Increase Profitability
MONDAY 1:45 - 2:45p
Like The River The Salon
Najah Aziz
Room 113B
Beauty and Business With Najah Aziz
SUNDAY 10:00 - 11:00a
In this one-hour business class, Najah Aziz, nationally acclaimed stylist and
owner of Like The River The Salon in Atlanta, GA, will share her best practices for
salon professionalism, how to build a thriving salon business, attracting celebrity
clientele and tips for successful social media marketing.
See page 53 for Look & Learn by Like the River The Salon
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Meet Lisa Ennis -
Consulting and Concierge Services
Room 113B
Making more money means learning how to turn top line sales into bottom line
results! This is usually easier said than done until now. This class will break
down 6 critical areas that you can identify to help you give your bottom line a
boost. You will:
• Rate yourself in 6 areas that support profitability
• Learn key financial performance indicators and how to improve them
• Understand how to determine what your profit point needs to be