Hair Trends
Awaken Your Beautiful
Lucinda Crowe-
Layne
Finishing School
Room 115A
Opioid Epidemic: How to React & Help
Genevieve Strazisar
SUNDAY 3:00 - 4:00p
MONDAY 1:45 - 2:45p
Opioid abuse touches so many people, directly and indirectly, that you need to
know what to do and what to say because our clients tell us everything! You’ll
learn how to react, how to suggest sources of information and qualified help and
how to be supportive without getting directly involved. You can help bring about
change and maybe save the life of someone facing the horrible effects of this
addiction while taking care of yourself as a beauty professional.
Room 120B
Recreating Today’s Looks
SUNDAY 4:15 - 5:15p
In this demonstration class, we’ll break down the latest trends in finishing hair.
This class is jam-packed with celebrity and runway looks and lots of tips and
tricks on recreating the looks on your clients. From formal looks to everyday
styles, bring your phone and get your Insta-stories ready to capture all of the
looks and inspire your clients at home. Taught by Genevieve Strazisar
(@genthehairdresser), a favorite educator, platform artist and session
stylist-this class is a must attend for today’s top stylists.
See page 49 for an additional class by Finishing School
Cut It Out
Lillie G. Wiggins
Room 120B
Cut Out Domestic Abuse
Olivia Garden
SUNDAY 11:15a - 12:15p
Domestic abuse has no boundaries. It does not discriminate. It’s massive, yet
passive onset has captured some of the most elite. There are no age boundaries
either, characteristics are displayed as young as kindergarten. It is time to break
the silence. Our first mission is to educate the fashion and beauty industry on
how to become front line identifiers of abuse. We all agree the cosmetologist is
the unlicensed “Psychologist”. We hear all and, in many cases, see it all. We have
educated nearly 1,000 participants to include licensed mental and medical health
career service professionals.
Exhibit Floor
Booth 1211
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Olivia Garden built a reputation for designing high quality products using
state-of-the-art technology. They have unique features, attractive designs and
powerful merchandising. Their product categories are hairbrushes, shears, hair
dryers, flat irons and apparel. Some brand names are: iBlend brushes, HeatPro
Ceramic + Ion brushes, NanoThermic Ceramic + Ion Brushes, SilkCut Shears,
CARA VG-10 shear, DoubleClip, Handy Cutting Collar and Multibrush. Come see
all of our hot new items in our booth!
Chuck Caple
Room 126B
Know Formulation-Know Color
SUNDAY 2:15 - 3:15p
Queen Beauty Academy
Exhibit Floor
Booth 1545
Precision Hair Cutting
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
It’s a known fact that the average stylist struggles with hair color. On average,
many stylists don’t have success with color and it’s a known fact that most
stylists don’t formulate or know what it means. There is no true hair coloring
without formulation. Chuck will take you through a series of necessary steps of
the formulation process that is tried and true and will turn your color business
into an exclusive service. From consultations to levels to gray hair to coloring
mathematics, this class will teach you to get perfect color placement every time. Jordan Hamje has over 10 years experience & strives to help stylists understand
the “why” behind haircutting. Jordan will recreate a precision haircut that works
well for any individual. Jordan enjoys creating structured haircuts that require
minimal styling & work with the clients lifestyle.
Haircutting Techniques You Can Understand See pages 49, 58, 61 & 63 for additional promotions by
Queen Beauty Academy
MONDAY 12:30 - 1:30p
Do you take haircutting classes and walk away each time feeling like you don’t
get it? Does the teaching seem to go over your head and leave you feeling stuck?
Chuck has developed a method of teaching haircutting that any stylist can
understand. Learn the basics, advanced and trends all in one class. Chuck won’t
just teach you several cuts, but he will break down the theory and principles
behind it and what you should do to create them.
28