Presented by SalonCentric
OLAPLEX
Joe Santy
Minardi
Room 121C
OLAPLEX - The Industry Game Changer
Beth Minardi
SUNDAY 10:00a - 11:00a
MONDAY 1:45 - 2:45p
Learn how OLAPLEX opens the door for servicing clients that haven’t been able
to get multiple chemical services because of the threat of destroying their hair.
Once you understand the multiple uses of OLAPLEX and how it can revive and
protect your clients’ hair you’ll be able to double your chemical service revenue
with your existing clientele!
OLAPLEX and Texture -
The Impact of Bond Multiplying On Perming and Straightening
SUNDAY 12:30 - 2:00p
Join Hair Color Icon Beth Minardi, the most awarded hair color artist and
educator in the beauty industry, for ninety minutes of career elevating, important
and easy to understand hair color information. The class contains the newest
and most important information today’s colorists need to succeed in this ever-
changing market. You’ll leave the program with new ideas and techniques you
can put to immediate use.
SUNDAY 1:45 - 2:45p
MONDAY 11:15a - 12:15p
Perming is on the rise! The new bond multiplying category has provided never
before results with texture on color treated clients. Learn and see how perming can
be taken to new heights with OLAPLEX and innovative techniques. Don’t let texture
service revenue walk out your door. Be the texture guru in your area! It’s back!
Room 126B
Haircolor: The Future is Now! Are You Ready?
Farouk Systems
Exhibit Floor
Booth 701
Fundamentals of CHI
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Discover our mix-and-match fashion styles by thinking outside of the box. We’ll
explore our color mix influenced by multiple identities and trends in our fast-
paced society.
Malibu C Pro
Paula Marques
Room 115B
911: Hair Emergency!
Hair is your canvas, let us inspire you.
SUNDAY 12:30 - 1:30p
Let’s face it: Hair emergencies happen to all of us. Virtually every colorist
experiences hair color disasters and is expected to perform miracles on severely
compromised hair. Whether it is in the salon or fixing a DIY home job, services
gone wrong can shake even the most seasoned salon professional. This class is
designed to arm you with the tools you need to become an expert at problem-
solving and introduce you to Hair Wellness Rehab. These simple solutions for
common color catastrophes will help you prevent future 911 hair emergencies
and revive traumatized hair, giving you back your color confidence.
The Architecture of Corrective Color
MONDAY 12:30 - 1:30p
The most creative structures require a good foundation. Not
having that foundation can make corrective color a challenge!
Do you turn away color correction appointments? Do you
wish there could be more predictability during the coloring
Missy Peterson
process? Knowing where to start, what to expect, and what
is achievable (or what isn’t), can create confusion or a full-on color disaster.
Take the frustration out of corrective work and create building blocks to support
the techniques and results you want to achieve. In this class, you will learn how
to design, prepare and construct your corrective color process. Remove hidden
obstacles from the hair to reveal your true foundation. Tap into a new clientele
to expand your business and maximize your profits while navigating the color
wheel. Go back to the basics so you can formulate for any situation and expand
your color range to become a Corrective Color Architect.
BaBylissPRO
Exhibit Floor
Booth 837
Keep Your Salon Running at Top Speed
and Your Clients Looking Fabulous
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Join BabylissPRO ® as they share the whys, whens and how-tos of
disconnection, graduation and asymmetrical cutting that is easy to follow
and allows you to create a consumer-friendly design. From start to finish,
BabylissPRO ® will show you how easy it is to texturally transform your new cut
utilizing their toolkit, featuring the Prima3000 ™ series, and their lightest weight,
high-performance dryer, the BaBylissPRO Rapido ™ . Use these different thermal-
styling techniques to create maximum versatility and a random, unstructured
form that’s relevant for today’s clients.
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