Hair Trends
Presented by SalonCentric
Dyson
Presented by SalonCentric
PRAVANA
Room 121C & 122B
Air Play
Timbo Mack
SUNDAY 11:15a - 12:15p (Room 121C)
Working with natural hair is a craft. Working with “added” hair is an elevated
craft. Become a master of your craft by discovering how Dyson is changing the
way you can mold and shape human and synthetic hair using the power of air.
You’ll learn new techniques that will up your added hair game while keeping your
tresses in the best possible condition. Take your added hair styling to new levels,
faster and easier than ever before!
Maximum Impact
SUNDAY 3:00 - 4:00p (Room 121C)
MONDAY 10:00 - 11:00a (Room 122B) - NEW TIME ADDED!
It's no secret that great color and stellar cuts will keep clients coming back
for more. But what about that perfect salon blowdry that lasts for days and
preserves the integrity of your client’s hair? A strong finish will not only
showcase skillful cut & color work, but will also be the key to unlocking client
loyalty. Learn how blowdrying smarter leads to maximum impact in record time
using the Dyson Supersonic ™ hair dryer professional edition.
Presented by SalonCentric
Surface
Heidi Duff
Room 123
PONY BALAY and LACE IT Up with Surface!
SUNDAY 10:00 - 11:00a
MONDAY 10:00 - 11:00a
Ponytail balayage, a quick and easy BOLD balayage technique! Section and
apply in 30 minutes or less, while Pure Color respects your guest’s hair, health
and the Earth! Put the finishing touch on your guest’s fresh color with the updo
Laced Up Pony as seen in the Utopia 2019 Trend Collection! Look and learn a
whole new color technique and a quick up style to take home to your guests!
Neal Malek
Room 123
PRAVANA Blonde
SUNDAY 1:45 - 2:45p
MONDAY 12:30 - 1:30p
Blonding services are #1 in the salon today and PRAVANA has all the tools you
need to succeed. During this class, our top educators will show you how to
increase your blonding clientele by using all PRAVANA has to offer: PURE LIGHT
POWER LIGHTENER, PURE LIGHT BALAYAGE LIGHTENER, PURE LIGHT CRÈME
LIGHTENER and MORE! PRAVANA experts will show you how to put the finishing
touches on your blonding services to set them apart with the ChomaSilk Express
Tones and ColorLush. Learn latest foiling techniques, balayage, and global
blonding. Learn how to put the finishing touches on your blonding service to set
it apart with the ChomaSilk Express Tones and ColorLush.
PRAVANA ChromaSilk
SUNDAY 4:15 - 5:15p
What is Chromasilk? 135+ shades of award-winning creme colors enriched with
silk and keratin proteins, that span over six different tonal families. This versatile
portfolio offers colorists vibrant reds, cool violets, pre-blended low light options
and unique cool-based naturals and golds resulting in beautiful tones that deliver
up to 100 percent gray coverage. If you have been using PRAVANA since the
beginning or if you are a beginner yourself, this class will go beyond the basics
and shed light on the theory of color using ChromaSilk.
PRAVANA Vivids
MONDAY 11:15a - 12:15p
In this class we will show you how to transform traditional color applications
to groundbreaking works of art with ChromaSilk VIVIDS. Introduced over 14
years ago, VIVIDS now has the industry’s largest semi-permanent creative color
offering with 32 intermixable shades. Tips and techniques will be taught by some
of the top artists in our industry. Bring your imagination to life and learn how to
harness your creativity.
Presented by SalonCentric
RAZOR LAYER and SWIVEL with SURFACE!
Gerard Keirans
NEW
Sam Villa
Razor cutting with swivel shear options featuring long and
medium length layers PLUS compression and weave cutting
from the 2019 Utopia Trend Collection. SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Create soft flowing layers and ‘compression cut’ with speed
and perfection. Look and learn two new razor cuts for your
salon guests!
20
!
SUNDAY 12:30 - 1:30p
MONDAY 1:45 - 2:45p
Exhibit Floor
Booth 1111
The Sam Villa booth is bustling and one not to miss! Demo any and all of our
tools (check out the ergonomics of our shears!). Get our newest products: the
Limited Edition Rose Gold Collection, and the 1.5” Marcel and Spring Irons (that’s
right, just click a button to turn the marcel into a wand!). Take advantage of
our incredible and rare promotions (yes please!). And become a member of our
exciting new Sam Villa Artist Studio for Online Education (continue the learning,
we think you’ll really dig it). See you there!