Social Media Marketing
Presented by SalonCentric
SalonCentric
Education
featuring Don Godfrey and
Special Guests
featuring Daniel Mason Jones
Get REAL – Get Social
Sun & Mon 12:30 - 1:15p
Room 122B
“Wanna be Instafamous?” Don’t forget about Facebook! Are you overwhelmed
with what, when and how to post? Find out how to use both platforms to make
a name for yourself AND lots of money. This program will highlight exactly what
is needed to launch, build and monetize your s47ocial platforms to convert
followers to dollars behind the chair.
See page 73 for additional classes by SalonCentric Education
Hairbrained
The Home of Craft Hairdressing
Moderated by
Hairbrained's Gordon Miller
Featuring Surprise Guest Influencers TBA
Influence Unplugged: the Hb Social Jam Session
Sun 12:00 - 1:30p
Room 119B
Join social and digital media best practice guru and hairbrained CEO Gordon
Miller, along with some surprise guest influencers, for 90 minutes of engaging
Instagram related audience Q&A. From the trends that matter to all the best ideas
in driving success on Instagram, don’t miss this opportunity to up your IG game.
Hairbrained CEO Gordon Miller helped pioneer the use of social media and its
many platforms by the professional beauty industry to connect, engage and
empower salons and professionals. Gordon’s endless passion for the hairdresser
and barber community has pushed him to being committed in doing all that he
can to promote the power of both education and professional networking as
foundations to building great careers and lives.
InSPAration
Management
featuring Dori Soukup
Social Media Marketing on a Shoestring Budget
Sun 10:30 - 11:15a
Room 115B.1
Do you want to increase your spa traffic and lead more people to purchase
and repurchase your treatments and products? If so, attend this session
and discover the latest and most innovative way to market your business
economically. Learn how to use video and optimize your YouTube channel,
create landing pages to increase conversion rate and sales, learn authority
marketing to improve your positioning and revenue, use Facebook to launch
effective campaigns that convert to sales. Implement these strategies to gain
a competitive advantage and increase traffic and profits. Bonus: Attend and
receive access to one CoachMe Membership module FREE (a value of $149)!
Dori is the founder and CEO of InSPAration Management, a firm specializing in
spa and Medi Spa business development, advanced education, and BizTools.
Over the past 18 years, Dori has contributed to the success of spa and medi
spa companies worldwide. Dori’s passion is developing innovative, effective,
educational programs and business strategies that lead to exponential growth
and profits!
See page 72 for an additional class by InSPAration Management
70
FIIDNT Marketing
Branding=Exposure=Profits
Sun 2:00 - 3:30p
Room 119B
Join Don Godfrey (@nothingbutpixies) and special guests, as they guide you through
the ins and outs of effective social branding. Design your page, from profile to post
and be featured by larger pages! Build your brand, leverage education opportunities
and effectively manage a salon for the highest profitability. Gain insight into how social
media will elevate your business into future profits.
Dave Diggs
Barber Academy
featuring Dave Diggs
Social Media Strategies For Barbers & Stylists
Sun 1:30 - 2:15p
Room 110AB
Do you want to grow your business? Do you have a full grasp on what “social
media” is and how it is changing our industry? Do you know how to make a little
bit of social media focus pay great dividends? Do you know what it is to develop
a social media strategy and to execute it? Do you know if your employees are
properly representing your brand in the world wide social media realm? Learn
why you NEED social media and you can’t afford to ignore it. Dave Diggs will
break down the 3 main phases of social media: content development, content
delivery, and social interaction.
How to Build a YouTube Empire
Mon 1:30 - 2:15p
Room 110AB
Generating over $1k/month from YouTube, capturing 60k subscribers, and
receiving over 7 million YouTube views, Dave Diggs illustrates how to create a
successful YouTube empire and how to get paid from it. In this class, you’ll learn
about the intro points to begin your YouTube career, the content creation tools
needed to develop dynamic media, and the tactics Diggs has used to elevate his
channel to the next level.
See page 34 for additional classes by
Dave Diggs Barber Academy
The Nailscape
featuring Ashley Gregory
NEW!
Master Social Media &
Brand for Success
Sun 4:30 - 5:15p
Room 116.2
Social media can be a powerful tool or a mystifying chore. Stay connected
with your clients and attract new ones without investing in an expensive and
impersonal social media management company.
• Learn the differences between social media platforms
• Maximize your audience reach through smart branding
• Finally answer the burning question “What do I post?”