Iconic Barber Reuzel
featuring Wanza Poole & Craig McLaurin featuring Leen & Bertus
How to Groom the Bearded Gent
Sun & Mon 9:30 - 10:15a
Room 110AB
An ungroomed beard can look a mess, even if the client
wants it to look natural; I.B.’s focus is on how to properly
groom any beard and any style. Beards are a statement,
and we must that we teach our clients the importance of
maintenance for a healthy look. This class will also focus on
natural products, how to color graying hair, the implement of
clean lines and how to determine what style fits each individual.
Esquire
featuring
Tommy Tusa,
Marco Passaniti, Trevelle Baker &
Glen Walters
The Ultimate Authority
in Men’s Grooming
Sun 9:00a - 6:00p &
Mon 9:00a - 4:30p
Exhibit Floor • Booth 711
Living the well-groomed life is here and now. Product performance and unique
styling solutions most commonly needed by the modern barber and salon
stylists. Esquire has formulated a collection of products with real ingredients
designed to stimulate hair growth & exfoliate the scalp. The payoff is healthy,
good looking hair, ideal for shops and salons to showcase the rising trends in
men’s grooming.
The Santiago Brothers
featuring Carlos Santiago & Ricardo Santiago
Room 126B
Room 111AB
Experience this one-of-a-kind barber v. cosmetologist class
with two of the industry’s biggest educators. In this fun and
informative class, these two talented brothers will share
their collective expertise; Carlos as a barber and Ricardo as
a cosmetologist. Together they will show you how to take elements from both
professions and apply them to your clients back at the shop. This class is a must
see, if you want to improve your craft and diversify your skills and clientele.
Presented by PA Beauty
18.21 Man Made
featuring Angel del Solar
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 924
With their love of classic barbering & the influences of Rock
& Roll, kustom kulture & its subcultures, it was inevitable,
the founders of Reuzel, Leen & Bertus would open Schorem
Haarsnijder en Barbier & later create their pomade. Stop by
our booth & bring Rock & Roll Kulture back to your shop our Pomades.
ClipperGuy by
Ivan Zoot
featuring Ivan Zoot
Men’s Grooming Boot Camp
Sun 11:30a - 12:15p
Mon 1:30 - 2:15p
Room 110AB
Room 119B
High and tight, tapered, faded and flat topped. Come explore the tools and
techniques of the shortest and tightest of clipper cuts. Regardless if your clients
are military, police or civilians, this class will return to your chair with the skills
and confidence to service these high frequency and high profit haircut heads.
The Blender
Mon 10:30 - 11:15a
Room 119B
Blending is the foundation of great men’s haircutting. Explore the skills of blending
- from tight fades to longer modern looks. Master the techniques of blending
men’s haircuts. Return to your chair and with confidence, vision and skills.
Se