Hair Trends
Sequence Professional featuring Shameeka Stanley
Mastery of Smooth , Frizz-Free Hair
Sun & Mon 2:30 - 3:15p
Room 118A
Learn how Sequence Professional artists demonstrate the mastery of smooth , frizz-free and instant manageable hairstyles on natural and relaxed hair with Authenticate 2S a Re-Engineering Treatment that will last up to 16 weeks . This Sequence class provides the foundation for all strengthening techniques and expands confidence on all textures using Sequence products .
Expert Color Solutions
featuring Elaine Travis
Let ’ s Kick Some Brass Sun & Mon 12:30 - 1:15p
Room 120B
The number one struggle in hair color is fighting brass . I will share with you how to avoid it and how to fix it in this eye opening class . Blondes , brunettes and redheads will all benefit from your new approach to brass free color when you understand how it is really created . You will become the “ go to ” expert in your area when you master this understanding of avoiding unnecessary warmth and your new guest count will soar !
See page 54 for an additional class by Expert Color Solutions
Muk Haircare USA featuring Nadine Donovan (@ personalisedhairdesign )
Colour , Styling and Updos Sun 3:30 - 4:15p
Room 126B
Stop by for a quick introduction to Muk ’ s new Hybrid Cream Hair Colour , which offers an infinite color palette and artistic freedom for the most creative and discerning colorist . Stylists will learn how to prepare clients ’ hair before styling , intricate techniques for bridal and special occasion styles , best practices for braiding and vintage “ pin-up ” styles and more !
See page 36 for an additional class by Muk Haircare USA
Crazy Color ®
NEW !
So What Are You Waiting For It ’ s Time to Live Your Life in COLOR
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p Exhibit Floor • Booth 717
Crazy Color ® was launched in 1977 in the midst of the punk rock explosion in Britain . In a time that anarchy and free expression ruled supreme , one hairstylist was growing tired of the same natural color palette . Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades .
Presented by
SalonCentric
Agadir ™
International
featuring Carlos Gonzalez , Casey Terramoccia & Edgar Gallegos
Agadir Original , Agadir Hair Shield 450 & Agadir MEN
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p Exhibit Floor • Booth 1411
Stop by our booth to learn step by step how Adagir ™ cleanses and primes hair , nourishes and conditions , repairs and protects . Plus learn 4 different cuts and styles , men ’ s hair styling and beard grooming techniques .
Presented by SalonCentric
BIO IONIC
Beauty Powered by Nature Sun 9:00a - 6:00p & Mon 9:00a - 4:30p Exhibit Floor • Booth 1114
Innovators of the hair tool industry , BIO IONIC educators will be demonstrating the ease of creating beautiful , healthy styles with BIO IONIC ’ s industry leading professional tools . FREE tools will be raffled off during every product demonstration !
Presented by SalonCentric
OLAPLEX
Discover Olaplex Today Sun 9:00a - 6:00p & Mon 9:00a - 4:30p Exhibit Floor • Booth 1325
One ingredient changes everything .
Go Blonder . Push the envelope further without compromising the integrity of hair . From the photo shoot to the salon chair , colorists are set free from the fear of damaged hair . From Base Color to Balayage , OLAPLEX multiplies bonds making hair stronger and healthier , while color lasts longer with more vibrancy . Come visit the OLAPLEX booth to learn how to repair all hair types , as using Olaplex in conjunction with all professional chemical service and treatments will ensure the best hair the client has ever had and increase the revenue of the professional stylist .
Presented by SalonCentric
Olivia Garden
Power to the Tools Sun 9:00a - 6:00p & Mon 9:00a - 4:30p Exhibit Floor • Booth 1321
Olivia Garden built a reputation for designing high quality products using state-of-the-art technology . They have unique features , attractive designs and powerful merchandising . Their product categories are hairbrushes , shears , salon tools and apparel . Some brand names are : iBlend brushes , HeatPro Ceramic + Ion brushes , NanoThermic Ceramic + Ion Brushes , SilkCut Shears , CARA VG-10 shear , DoubleClip , Handy Cutting Collar and Slimming Apparel . Come see all of our hot new items in our Booth !
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