Classes are FREE with your show pass.
#PremierePhilly
Unleash Your Creative Vision
Sam Villa ®
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 837
Authentic Design
Sun 3:30 - 4:15p & Mon 12:30 - 1:15p
RUSK
Presented by
SalonCentric
Room 126A
Authenticity leads the way this year as we return to what is natural, honest and
real to each of us. Hairdressers can release their sense of creativity to design
looks for their clients that are truly built to suit today’s lifestyle. Everyone is
looking to cash in on “Fringe Benefits” with short, shagged and micro fringe for
the guest looking to make a bold statement while social media is flooded with
70s inspired long curtain fringe for a softer aesthetic. These add an element of
interest to the long reigning champion of hair trends… the lob.
But now, the lob is taking on a slightly different silhouette to stay current with
the up and coming challenger for the top seat… the modern shag as layering
continues to make a strong statement. Cuts are created to allow hair to move
in all directions and the more rigid sides from the continued barber influence
are being shaped with shears and razors to get away from the “fresh from the
salon” look. Embrace true natural texture or recreate a natural texture through
technique, tools and product. And, dust off your rollers, round brushes and
curling irons because volume on top has finally returned!
Unleash your creative vision with the Rusk signature-cutting system! Learn
to create soft, velvety silhouettes, shattered yet controlled textures, or go
bold with sharp, confident lines. Whatever you choose, each design is never
complete until it is complemented and enhanced with Rusk’s Deepshine ® hair
color. Join the Rusk design team and enhance your creative skills with Rusk’s
fast and easy approach to haircutting and hair color.
BaBylissPRO ®
Keep Your Salon Running at Top Speed and
Your Clients Looking Fabulous
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 837
featuring Toni Garcia-Jackson Join BabylissPRO ® as they share the whys, whens and how-tos of disconnection,
graduation and asymmetrical cutting that is easy to follow and allows you to
create a consumer-friendly design. From start to finish, BabylissPRO ® will show
you how easy it is to texturally transform your new cut utilizing their toolkit,
featuring the Prima3000 ™ series, and their lightest weight, high-performance
dryer, the BaBylissPRO Rapido ™ . Use these different thermal-styling techniques
to create maximum versatility and a random, unstructured form that’s relevant
for today’s clients.
Foiling & Balayage Aquage
Presented by SalonCentric
Product Club
Sun 11:30a - 12:15p, 1:30 - 2:15p & 3:30 - 4:15p
Mon 11:30a - 12:15p & 1:30 - 2:15p
Room 122B
In this class you will learn the technique, Contour Color that combines traditional
foiling with balayage. Contour Color provides brightness around the face and
strong streams of color throughout the rest of the design. The finished look
is beautiful dimension with color that appears to float throughout the design.
Contour Color combines foiling and balayage techniques that can be adapted for
endless possibilities.
Presented by SalonCentric
L'ANZA Healing
Haircare
featuring Matt Swinney
L’ANZA Dream B.I.G.
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 1219
Join Matt Swinney – Global Creative Director, 4-time NAHA Winner and Behind
the Chair - One Shot Winner and experience L’ANZA, the only brand dedicated
to the salon professionals success in a B.I.G. way! We believe in the beauty
industry, and hope to inspire you to grow your salon business. Learn how you
can partner with the only brand that heals, seals and protects hair from the
inside out.
Let us help you Dream B.I.G. (Believe.Inspire.Grow.)
Special Occasion Hair
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 837
Join Aquage as they challenge you to take your creativity to the next level as
they show you the beauty and simplicity of special-occasion hair. From modern
to timeless styles, you will see fashionable, relevant and innovative, one-of-
a-kind techniques. Aquage will show you how to expand shapes and create
textural patterns in 15 minutes or less. Shatter your myths on razor cutting as
the Aquage team introduces you to their signature razor-cutting techniques
that allow you to create edgy, but modern, consumer-friendly haircuts.
Farouk
Systems
featuring Anna Cantu,
Rocky Vitelli & Bradley Tuggle
Fundamentals of Color and Styling
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 701
Come join Farouk Systems for a presentation full of beautiful
captivating colors and extreme bold fashion colors. Learn salon sellable
techniques including balayage, ombre and color melting, as well as new and out of
the box techniques featuring marbling, pixelating and water coloring. Be inspired
to take your creativity to the next level.
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