Premiere Orlando Show Preview 2019 - Page 81

Classes are FREE with your show pass! Hattori Hanzo Shears – Panel Discussion The Fearless Hairdresser W224CD Justin Thomas MONDAY 9:30 - 10:45a @fearlesshairdresser We will go in depth on what it takes to build a business and recognize what stands in our way as we motivate ourselves to become a #fearlesshairdresser. Whether you wish to be a platform stylist, educator or just have a “fully booked chair,” this panel will offer more than enough to get you started. Special guests to also include Chris McCarley and Michael Klein. See pages 17, 50, 56 & 67 for additional education by Hattori Hanzo Shears BASiC Hair Care Salon Success: What’s In It For Me? Thomas Faucette W225 The Tuggle Brothers W414D Wayne Tuggle Bradley Tuggle BROTHERS UNITED #tugglife presented by Farouk Systems & Hattori Hanzo Shears SUNDAY 1:00 - 2:00p MONDAY 1:00 - 2:00p For the first time in over 20 years, two of the industry’s top educators UNITE in this exciting yet educational class. With humble beginnings starting in their grandmother’s hair salon, these 2 brothers will share their successes as business owners, international platform artists, television personalities and celebrity stylists. Together they will show you how to grow your business, the world of renounced head shape haircutting system and also build your personal brand to start making six figures plus a year. This class is a once in a lifetime event to learn from brothers who took parallel yet different paths to success. Like The River The Salon SATURDAY 2:30 - 3:30p Najah Aziz W224H Beauty and Business With Najah Aziz SUNDAY 10:00 - 11:00a Understanding the importance of Education + Service = Retail Sales when you assess your guests needs properly, upgrade your services by educating yourself and your clients will help you close the deal when retailing. Thomas Faucette, renown author of Salon Success, will show you the key to increasing your profits. In this one-hour business class, Najah Aziz, nationally acclaimed stylist and owner of Like The River The Salon in Atlanta, GA, will share her best practices for salon professionalism, how to build a thriving salon business, attracting celebrity clientele and tips for successful social media marketing. See page 22 & 56 for more education by BASiC Hair Care See page 73 for additional education by Like The River The Salon Carol Woodard Change is the New Black W221D Multi-Generational Clients ShearShare Never Lose a Client with These 3 Tried-and-True Steps Dr. Tye Caldwell SATURDAY 3:00 - 4:30p Our salons and trainings are full of multi-generational clients, challenging professionals to customize their communication methods for everyone from Baby Boomers to Gen Z. Whether you’ve been in the industry for 50 years or have just started your career, this session will help you connect to the client in a more meaningful way. It is how you make them feel that counts! Neuro-Linguistic Programming (NLP): Speaking the Clients Lingo MONDAY 11:30a - 12:30p W311C & W312A SUNDAY 11:30a - 12:30p (W312A) & 1:00 - 2:00p (W311C) MONDAY 10:00 - 11:00a (W312A) As licensed beauty and barbering professionals, we suffer financially when we lose a client, so it is imperative that we keep customers satisfied and coming back for more. With 60% of the average book of business turning over every 6-8 years due to stylist relocations, a client moving, salons closing down, etc., losing a client means less money in your pocket. But that was then. Today you have options to reverse the cycle. Join Dr. Tye Caldwell, a 25-year industry veteran and award-winning salon owner, as he shares 3 tried and true ways how NOT to lose a client again. As CEO of beauty tech startup Shearshare, Dr. Tye has helped thousands of stylists win in an ever- changing industry… and he can do the same for you. The emotional engagement of the brain is like the glue for effective communication– without it, nothing sticks. This interactive program will help you identify key words or phrases that will ignite the connection highway. We listen but do we hear? Learn the lingo to help flip the clients “this is what I don’t want” into what it is they are really looking for. See page 60 for an additional class by Change is the New Black ClockPoint Hair Platform Artistry The Professional How is Your Brand a Super Hero? Professional G SUNDAY 10:00 - 11:00a W221B Branding is the promotion of a particular product or company by means of advertising and distinctive design. Strong brands have personalities just like people. They speak in a particular way, can be easily recognized and behave as you would expect. In this session with The Professional you will learn: • How to create a brand platform • Brand positioning and brand value development • How to identify your primary audie Jay Caldwell @Clockpoint_hair W221D MONDAY 2:30 - 3:30p So, you want to be a platform artist? What you need to do, and whom you need to know. Come in and learn what it takes to become a top platform artist. We will cover utilizing connections, learn the secrets to marketing and sales of products, attendee engagement or simply better verbiage. • How do I get started, what do I do differently? • What’s the difference between having a corporate or independent footprint on stage? • Pro’s & Cons Attend this class and learn how to market yourself to the major companies. See page 41 & 52 for additional classes by ClockPoint Hair Register @ premiereorlandoshow.biz 81