Classes are FREE with your show pass!
Hattori Hanzo Shears –
Panel Discussion
The Fearless Hairdresser
W224CD
Justin Thomas
MONDAY 9:30 - 10:45a
@fearlesshairdresser
We will go in depth on what it takes to build a business and recognize what stands in our way
as we motivate ourselves to become a #fearlesshairdresser. Whether you wish to be a platform
stylist, educator or just have a “fully booked chair,” this panel will offer more than enough to get
you started.
Special guests to also include Chris McCarley and Michael Klein.
See pages 17, 50, 56 & 67 for additional education by Hattori Hanzo Shears
BASiC Hair Care
Salon Success: What’s In It For Me?
Thomas Faucette
W225
The Tuggle Brothers
W414D
Wayne Tuggle
Bradley Tuggle
BROTHERS UNITED #tugglife presented by Farouk
Systems & Hattori Hanzo Shears
SUNDAY 1:00 - 2:00p
MONDAY 1:00 - 2:00p
For the first time in over 20 years, two of the industry’s top educators UNITE in this exciting yet
educational class. With humble beginnings starting in their grandmother’s hair salon, these 2
brothers will share their successes as business owners, international platform artists, television
personalities and celebrity stylists. Together they will show you how to grow your business, the
world of renounced head shape haircutting system and also build your personal brand to start
making six figures plus a year. This class is a once in a lifetime event to learn from brothers who
took parallel yet different paths to success.
Like The River The Salon
SATURDAY 2:30 - 3:30p
Najah Aziz
W224H
Beauty and Business With Najah Aziz
SUNDAY 10:00 - 11:00a
Understanding the importance of Education + Service = Retail Sales when you assess your guests
needs properly, upgrade your services by educating yourself and your clients will help you close
the deal when retailing. Thomas Faucette, renown author of Salon Success, will show you the key
to increasing your profits. In this one-hour business class, Najah Aziz, nationally acclaimed stylist and owner of Like The River
The Salon in Atlanta, GA, will share her best practices for salon professionalism, how to build a
thriving salon business, attracting celebrity clientele and tips for successful social media marketing.
See page 22 & 56 for more education by BASiC Hair Care See page 73 for additional education by Like The River The Salon
Carol Woodard
Change is the New Black
W221D
Multi-Generational Clients
ShearShare
Never Lose a Client with These 3 Tried-and-True Steps
Dr. Tye Caldwell
SATURDAY 3:00 - 4:30p
Our salons and trainings are full of multi-generational clients, challenging professionals to
customize their communication methods for everyone from Baby Boomers to Gen Z. Whether
you’ve been in the industry for 50 years or have just started your career, this session will help you
connect to the client in a more meaningful way. It is how you make them feel that counts!
Neuro-Linguistic Programming (NLP): Speaking the Clients Lingo
MONDAY 11:30a - 12:30p
W311C & W312A
SUNDAY 11:30a - 12:30p (W312A) & 1:00 - 2:00p (W311C)
MONDAY 10:00 - 11:00a (W312A)
As licensed beauty and barbering professionals, we suffer financially when we lose a client, so
it is imperative that we keep customers satisfied and coming back for more. With 60% of the
average book of business turning over every 6-8 years due to stylist relocations, a client moving,
salons closing down, etc., losing a client means less money in your pocket. But that was then.
Today you have options to reverse the cycle. Join Dr. Tye Caldwell, a 25-year industry veteran and
award-winning salon owner, as he shares 3 tried and true ways how NOT to lose a client again. As
CEO of beauty tech startup Shearshare, Dr. Tye has helped thousands of stylists win in an ever-
changing industry… and he can do the same for you.
The emotional engagement of the brain is like the glue for effective communication– without it,
nothing sticks. This interactive program will help you identify key words or phrases that will ignite
the connection highway. We listen but do we hear? Learn the lingo to help flip the clients “this is
what I don’t want” into what it is they are really looking for.
See page 60 for an additional class by Change is the New Black
ClockPoint Hair
Platform Artistry
The Professional
How is Your Brand a Super Hero?
Professional G SUNDAY 10:00 - 11:00a
W221B
Branding is the promotion of a particular product or company by means of advertising and
distinctive design. Strong brands have personalities just like people. They speak in a particular
way, can be easily recognized and behave as you would expect.
In this session with The Professional you will learn:
• How to create a brand platform
• Brand positioning and brand value development
• How to identify your primary audie
Jay Caldwell
@Clockpoint_hair
W221D
MONDAY 2:30 - 3:30p
So, you want to be a platform artist? What you need to do, and whom you need to know. Come in
and learn what it takes to become a top platform artist. We will cover utilizing connections, learn
the secrets to marketing and sales of products, attendee engagement or simply better verbiage.
• How do I get started, what do I do differently?
• What’s the difference between having a corporate or independent footprint on stage?
• Pro’s & Cons
Attend this class and learn how to market yourself to the major companies.
See page 41 & 52 for additional classes by ClockPoint Hair
Register @ premiereorlandoshow.biz
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