Business Forum
Kopsa Otte CPAs + Advisors
W221A
Summit Salon Business Center
W312A
April L. McDaniel,
CPA
Taking Advantage of the Tax Law
Kristi Valenzuela
SATURDAY 11:00a - 12:30p
MONDAY 1:00 - 2:00p
It’s been said that the new laws have simplified things...well that’s simply not the case! These
new laws are impacting how salon/spa business owners have historically done business. How
taxable income is determined has changed; some deductions are gone and there are a few new
ones. This program will discuss the changes in your operation that you need to consider the keep
your hard-earned money in your pocket.
Audit Proofing Your Salon
SUNDAY 4:00 - 5:00p
No one wants to get that notice from the IRS that says they’re being audited. What’s even more
stressful is when they show up at your door when you have the chairs full and all stylists on the
floor. In a recent study, the IRS found that $523 Billion of tip income is not being reported. You
can bet they are going to beef up their audits to capture at least a portion of the millions of dollars
of taxes they are missing. It’s not a matter of IF you will be audited, it’s WHEN. Let us help you
have peace of mind.
Total Salon Solutions
Balancing Life and Business
Julie Piantadosi
W309A & W221C
SUNDAY 10:00 - 11:00a
If you want to be remembered… you must DO SOMETHING MEMORABLE! We explore the 5 main
areas that guests determine their FIRST IMPRESSION and decide whether they will return for a
future visit. Simple strategies that bring in serious revenue!
• Review high impact greetings, new guest systems and how to create a memorable welcome gift
• Practice scripts for a signature consultation, including how to talk about price before you begin
Knowledge by Niki
Why Did you Open the Salon in the First Place?
Niki Smith
Operating a salon or spa in 2019 is tough! With so much choice for the client, their expectations
are relentless! Understanding WHY your guests should come to your salon as opposed to all the
other salons in the area starts here!
All things Money- Salon Profit Stars Here! - NEW CLASS!
SUNDAY 1:00 - 2:00p (W221C)
In this “all things money” Julie will share her proven methods she uses with her salon coaching
clients that has seen them do turnover in a few short months. In this powerful session you’ll learn:
rebooking 86% of your clients, all things budgets, targets you’ll walk away with, your own KPIs
and much more.
W315B
SUNDAY 11:30a - 12:30p
Being a successful stylist is about more than just color formulas and clean lines, it’s about
communication. Join Christina as she walks through how to go beyond transforming your clients
hair to restore their confidence and building a trust that will keep them coming back for years
while confirming your reputation as the best stylist in your city!
SATURDAY 3:00 - 4:30p
• Top 5 reasons businesses fail
• Why your vision matters
• Salon retail, merchandising, marketing and branding
• The new salon model “Salon Coops”
• Paper makes permanent (contracts)
• Booth rental vs. commission
• How to hire and who to fire
• Are you covered?
Money Come – Money Go
SUNDAY 4:00 - 5:00p
MONDAY 2:30 - 3:30p
Calling all Salon Owners! Are you tired of slaving behind the chair, having unreliable staff, seeing
the money come in but having no idea where it all went? Making money is easy, keeping it is the
struggle. You can’t fix the problem if you don’t know what’s broken. This class is designed to show
you the money! We will discuss the following:
• 3-month money challenge
• How much product does one client use?
• What is each client worth to you per cycle?
• Gross profit/net profit
• How to save 10,000 in a year
See page 11, 15 & 51 for additional classes by CosmoProf Education
80
W221B
There’s no accident that you’re reading this class description. You thought your talent was going to
sustain you and now you’re realizing that “talent is not enough”. This class is to all salon owners
that are tired of barely surviving in your salon. This class is designed to prompt you to restructure
your salon in the areas of:
SATURDAY 1:00 - 2:00p (W221C)
Christina Kreitel
@christinakreitel
A MINUTE TO WIN IT! Client Retention Strategies
Customer Service 101, The WOW Factor - NEW CLASS!
Client Communication
• Understand 12 different types of “buyers” – RETAIL LOVE LANGUAGE
• Learn how easy it is to sell retail products with a few correctly positioned words
• Discover a 15-point RETAIL SUCCESS list to assess your progress each month
front desk
• How to manage and balance work and life
• Learn how to make more profit, you deserve it!
• Learn how to navigate a positive life while dealing with depression and anxiety.
• Goal setting and taking back control of your life and salon
CosmoProf Education
Have salon client’s purchasing professional products online stolen some of your retail sales? Take
your power back! Learn how to confidently engage a salon client with sales scripts that AREN’T
scary or pushy. Take the fear out of offering your professional advice about the products you use
by just changing your words! The front desk, the service provider team, and the leadership team
will take home words and scripts that will immediately change how guests purchase, how the
team interacts and increase the revenue of the salon.
the service
Coming all the way from from Australia a Brand New Educational session! Are you feeling stuck
and ready to take back control of your emotions and life? Do you have negative people in your life
dragging you down? Want to feel excited everyday about going to work and running your salon? If
you answered YES, then you must attend this personal development session just for you. Some of
what you will learn:
SUNDAY 2:30 - 3:30p
MONDAY 1:00 - 2:00p
• Understanding the importance of the “closing ceremonies” with the guest, service provider and
MONDAY 11:30a - 12:30p (W309A)
RETAIL REVOLUTION! Take Your Power Back!
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