Classes are FREE with your show pass!
Tomeka’s Beauty -
Panel Discussion
Tomeka James
Paul J. DiGrigoli
W230D
Salon Owners & Managers Discussion
Amy Carter
Nik Trowbridge
SUNDAY 4:00 - 5:30p
Join the conversation with like-minded professionals for this round-table
discussion led by Tomeka James, Paul J. DiGrigoli and Amy Carter. These
elite business owners and educators will cover topics faced by many salons
throughout the country such as building your clientele, proper ways to use
social media to grow your business, establishing your brand and creating a
positive reputation in your community. They will also cover trends, pricing and
how you can continue to motivate and build your team. This is also a great
networking opportunity!
See page 64 for additional classes by Tomeka’s Beauty
Hairdresser Career
Development Systems
How to Build a Successful and Profitable Business
Jon Gonzales
W221B
In a tough and competitive market as well as some areas of the U.S. and Canada still experiencing
a struggling economy, many salon owners face challenges that hurt the profitability and success of
their business. In this class, Jon will share his widely-acclaimed business practices with real-world
application. With more than 50 years’ experience as salon owner/hairdresser as well as being a
business consultant, educator, entrepreneur and author – he knows what he’s talking about. Spend
an hour of your time and let Jon help you become a better business and salon owner.
Overcoming the Challenges of Salon Ownership
SUNDAY 11:30a - 12:30p
MONDAY 10:00 - 11:00a
Many salon owners experience challenges such as:
• difficulty with their staff – from managing and motivating their current team to hire the right
people to getting employees to care about your business as well as their own.
• client retention – between struggling to obtain new clients, to keeping the ones you do bring in
the door to getting more consistent re-bookings.
• overall profitability –not moving enough products, not knowing if you’re carrying what you
should be for your clientele, overall maintenance and sheer costs of running the salon and
making unwise business decisions that end up costing you in the end. If you’re not behind the
chair yourself, you’re not making any money.
Any of those sound like something you’ve either experienced previously or are facing right now?
If so, this is certainly the class for you. In this class, Jon will teach you his proven business
strategies that can eliminate the costly trial and error approach to business. Learn how to
overcome these challenges and own the profitable successful business you’ve dreamed of.
Next Level Concepts
R.E.A.C.H. The Making of a Mentor
Denise Michelle
Building a Clientele with Love Branding
SATURDAY 11:00a - 12:30p
Learn how to create a brand that represents a way of life for your clients and potentially
make more money. Keep it simple, do what you know and do it well. Express your brand with
character, create a culture around that character, sell possibility and have purity of purpose. Most
importantly, “deliver the goods” by having follow-through and dedication.
The Road Map to More Money
SUNDAY 10:00 - 11:00a
What sets you apart among the best in the industry? Break down the obstacles of your belief
system and master your schedule to maximize your earnings! Learn a strategy for success and
find the perspective to launch your career with the 8 core principles of successful professionals.
SATURDAY 11:00a - 12:30p
SUNDAY 2:30 - 3:30p
The Statements Project
W221D
W221B
How to Become a Multi-Million Dollar Salon
SUNDAY 1:00 - 2:00p
The key to the growth of your company is how much money you make. Learn the 2 methods to
increase sales. Discover the emotion behind price increases, the 6 components of the pricing
suites, how to set up a profitable commission structure, how to retain your staff long term by
creating retention, productivity and rebooking momentum and teach your teach to handle complex
guest consultations and respond to unsatisfactory guests.
Build, Grow, Monetize Your Career
MONDAY 10:00 - 11:00a
Vocation path vs. Career path… Become a top producer in the salon industry. Launch a successful
career in the beauty industry by building your personal development skills:
• Skill & Time Assessment
• Stagger Booking
• Top 10 Metrics to Be a Top Producer
• Create a Pricing Suite
• The 168 Hour Time Budget
• Personal interaction skills
• Developing your craft
Ashtae Products
Billion Dollar Stylist Challenge
Michael Woods MONDAY 10:00 - 11:00a
W221A
Be a part of the 10,000 stylists aiming for $100,000 in savings in less than 10 years. Come have
fun and learn how to increase your income, clientele and salon exposure through this exciting
business class taught by our CEO, Michael Woods.
Michael Woods, President/CEO, decided to take his experience and passion for the beauty
industry to a new level. He recognized the need for a multi-cultural hair care company that served
professional salons with high quality products and education. Michael seeks to help future clients
grow their own businesses and prosper.
See page 57 for additional classes from Ashtae Products
MONDAY 11:30a - 12:30p
The power of positive thinking is at the foundation of our survival. “Is the glass half full or
half empty?” When faced with adversity, as salon owners & stylists we tend to focus on the
NOW, thrusting us into a “panic” mode when a low time is inevitable. However, once you pass
the survival phase, it’s not long before you move into the thriving phase, which pushes you
towards the next level of growth and transformation. Join Denise Michelle and discover the
“CONJUNCTION”, the “R.E.A.C.H” Factor for stylist to survive the low seasons. This class will
prepare you with the empowering information that will change the lens on how you view adversity
in your business and give the insight and perspective of what it takes to be shaped into a mentor.
See page 57 for additional classes by Next Level Concepts
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